Listing Marketing Specialist

3 weeks ago


Port Elizabeth, South Africa Talent Sam Full time

**Job Duties**:

- Edit and sequence property photos to enhance visual appeal and highlight key features
- Coordinate with photographers and other stakeholders to ensure timely delivery of property photos
- Identify properties with lackluster design elements and recommend improvements to attract potential buyers/renters
- Create unique and engaging copy for each listing description and title (ChatGPT or similar tools can be utilized)
- Collaborate with the listing team to ensure consistency in branding and messaging across all listings
- Update presentation materials with high-quality property photos for various marketing purposes
- Stay updated on industry trends and best practices to continuously improve listing quality and effectiveness
- Monitor and analyze listing performance metrics to identify areas for improvement
- Liaise with the revenue team for listing optimisation
- Work with the Head of Revenue and Marketing Manager on marketing initiatives to drive direct bookings
- Keep the Upstay website content updated
- Proven experience in editing and managing property photos, preferably in a hotel, real estate or related industry
- Strong eye for design and attention to detail
- Proficient in using photo editing software (e.g., Adobe Photoshop, Lightroom) to enhance visual content
- Excellent copywriting skills in English with the ability to generate unique and compelling listing descriptions and titles
- Familiarity with AI-powered language generation tools (e.g., ChatGPT) is a plus
- Advanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) for updating presentation materials
- Familiarity of Guesty PMS and Slack is a plus
- Knowledge of marketing principles and best practices
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- A degree in marketing, communications, or a related field is preferred



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