Digital Marketing Manager

2 weeks ago

Swartland Local Municipality, South Africa Upwind Security, Inc. Full time
Upwind is a place where opportunities happen

At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empoweringorganizations to run their cloud environments securely and efficiently to accelerate their businesses.

We listen closely to understand our customers' deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.

We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers' trust in Upwind.

We make decisions swiftly, recognizing many can be reversed or refined.

We believe in failing fast, and aren't afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.

Speed doesn't just get us there faster; it lets us adapt quickly and build on each step with what we learn.

We Improve Every Day

We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.

Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.

Improvement doesn't stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.

We Take Ownership

We get the job done and never assume that someone else will do it.

When things aren't going right, we take responsibility and step in to fix it. No task is beneath us, and "it's not my job" isn't in our vocabulary.

As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.

We are Resourceful and Resilient

We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.

When we face constraints and the path forward isn't clear, we find ways to make it work without sacrificing quality or our commitment to high standards.

We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.

We Lead with Humility

We approach every interaction with humility, respecting and learning from others.

We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.

Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.

Upwind is the runtime-powered CNAPP that leverages runtime data to secure our customers' cloud infrastructure. Upwind's holistic approach to cloud security helps organizations mitigate the risks that actually matter, identify the root causes of threats in minutes and respond with context and automation. Upwinders are spread across the globe in all departments and work together to protect the infrastructure of our customers - we're a strong, emerging player in a massive and growing market, and it's still early enough for you to make a significant impact. At Upwind, you'll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our record growth.

We are looking for an experienced Digital Marketing Manager to join our expert marketing team, that is deeply committed to explaining complex topics in an easily digestible, engaging manner.

Responsibilities

  • Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, blogs, webinars, thought leadership placements, events, etc.).
  • Utilize marketing automation platforms (such as Mailchimp and Zoominfo) to design and manage workflows, lead scoring, and nurturing programs.
  • Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
  • Use Salesforce to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics) to measure effectiveness and ROI.
  • Conduct A/B testing to optimize campaign elements.
  • Oversee the implementation and management of various marketing platforms, including Mailchimp, social media management tools, and PPC platforms (e.g. LinkedIn Ads).
Requirements
  • Excellent communication and presentation skills.
  • A minimum of 4 years experience as a digital marketing manager for a security-related product
  • Experience tracking key performance indicators (KPIs) related to demand generation and digital marketing
  • Experiencing measuring and reporting on the effectiveness of digital marketing campaigns and website analytics
  • Self-motivated, results-oriented, and able to work independently
  • Strong understanding of Cloud Security concepts, technologies, and trends preferred
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