Growth Manager

2 weeks ago

Cape Town, Western Cape, South Africa Nivoda Limited Full time

Role: Growth Manager

Location: Remote within South Africa

Department: Marketing

About the Role

At Nivoda, we are not just growing; we are scaling at an unprecedented pace. As Growth Manager, you will be at the forefront of this, increasing velocity of buyer acquisition and revenue up-sell. This role is not just about hitting targets; it's about redefining what's possible in the world's largest diamond marketplace.

You will be the architect of platform revenue by driving both performance and growth. Your primary focus will be on optimising customer acquisition and retention strategies for our most buyers across the Nivoda portfolio. This role is designed for a dynamic marketer who can blend data-driven decision-making with scrappy and creative acquisition tactics, ensuring that performance remains the priority as we expand our market presence.

What You'll Do:

  • Own acquisition and funnel optimisation

    • Determine the demand generation strategy for the entire Nivoda portfolio, owning acquisition and conversion throughout the entire marketing funnel

    • Own all paid media spend, including SEM and social media advertising, and optimise for qualified pipeline conversion

    • Oversee all participation in industry events and trade publications

    • Own and execute a referral program to maximise referral based growth within our jewellers and suppliers

  • Create and execute an account based marketing strategy to convert top target accounts

    • Work in partnership with our sales team to coordinate outreach and optimise the sales cycle

    • Create and execute email marketing campaigns to target top accounts across various locations and products

    • When applicable, target top accounts in other ways, including direct mail advertising, localised events, in store advertising, and more

  • Manage external resources

    • Oversee and act as the primary liaison between Nivoda and external agencies, freelancers, and consultants across the above initiatives

    • Ensure all external resources align with brand messaging, business goals, and quality standards

    • Negotiate contracts, manage budgets, and track performance to maximise ROI

Basic Qualifications:

  • Bachelor's degree in Marketing, Sales, Business, or a related field.

  • 5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a B2B or marketplace environment

  • Proven track record of driving successful ABM and performance marketing campaigns with measurable outcomes

  • Strong analytical skills with proficiency in CRM tools, data analysis, and performance tracking

Preferred Qualifications:

Experience in luxury goods, marketplaces, or the diamond industry

  • Familiarity with location-based marketing strategies and tools

  • Strong understanding of brand-building principles alongside performance marketing tactics

  • Excellent communication and project management skills, with the ability to work cross-functionally

Competencies:

  • Strategic thinker with a focus on execution and results.

  • Ability to balance performance-driven tactics with brand-building initiatives.

  • Strong problem-solving skills and a proactive approach to overcoming challenges.

  • Ability to manage multiple priorities in a fast-paced, high-growth environment.

What Nivoda Offers:

  • Fast-paced and multinational working environment.

  • Collaboration with global teams offering diverse experiences and perspectives.

  • The opportunity to be part of a hyper-growth scale-up.

  • Flexibility with remote working.

  • Generous holiday allowance.

  • Medical aid through Discovery

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