Brand Manager I

4 days ago


Johannesburg, Gauteng, South Africa Clicks Group Limited Full time

An opportunity has become available for a Brand Manager to work within the Sorbet Marketing Department. The role will be based at the Sorbet Woodmead Offices in Johannesburg and will report to the Marketing Manager.

The role aims to deliver business, marketing, and communication objectives via TTL campaigns that unlock revenue growth for the Sorbet brand. This includes delivering tactical and innovative campaigns that drive newness and attract new footfall to Sorbet.

Responsibilities
  • Drive and support the annual promotional and communications calendar, ensuring all campaigns are delivered and meet their objectives according to the Marketing operating plan.
  • Manage the alignment of all marketing elements to ensure they are delivered and aligned with the Brand identity (above the line: TV campaigns; below the line: in-store activations and promotional execution; online: social media platforms and website/online campaigns).
  • Manage marketing budgets to ensure all campaigns are implemented cost-effectively over the short and medium term.
  • Build positive relationships with internal (merchandise, stores, advertising agencies, and leadership teams) and external stakeholders (suppliers, online, production, etc.) to deliver marketing communications that meet customer expectations.
  • Maintain brand integrity and evaluate the impact of all branding decisions against the brand strategy.
  • Continuously monitor marketing trends and make recommendations to keep the brand relevant to consumer needs.
  • Measure and report on promotion and marketing performance, recommending enhancements to deliver results.
  • Conceptualize, design, deliver, and implement marketing communications campaigns that meet business objectives and align with the brand.
Minimum Requirements

Formal Qualification:

  • Marketing Degree/Diploma

Experience:

  • 3-5 years of marketing management experience in a retail environment
  • 2-3 years of Brand Management
  • 5 years of Stakeholder Management
  • 2-3 years in Digital Marketing

Knowledge:

  • In-depth working knowledge of the media and advertising environment
  • Understanding of the fundamentals of product marketing and merchandise deliverables
  • Knowledge of competitive awareness to drive significantly differentiated customer offerings

Skills:

  • Strong strategic marketing skills
  • Customer research and analysis skills
  • Marketing and planning skills
  • Strategic thinking
  • Ability to lead and manage multiple projects simultaneously
  • People Management
  • Digital Marketing
  • Leading and Deciding
  • Supporting and Co-Operating
  • Interacting and Presenting
  • Analysing and Interpreting
  • Creating and Conceptualising
  • Organising and Executing
  • Adapting and Coping
  • Enterprising and Performing
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