Promotions Marketer JPC
7 days ago
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
The Promotions Marketer will be responsible for mapping the retained customer's journey and ensuring ongoing value extraction from a customer base consisting of converted and active casino bettors across the South African market. The Promotions Marketer will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The role's primary objective is to maintain, develop and increase retention, activity rates, and revenue.
The Promotions Marketer will need to assist the CX Team Lead to analyse the customer base with reference to user experience, adapt existing communications, develop and test new interventions, and constantly strive to improve our overall customer conversion and retention rates and value extracted.
The Promotions Marketer will possess a strong knowledge of the online casino space, possess an analytical approach, and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes.
Specific Duties- Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge especially around product as well as effective use of resources.
- Full responsibility for the retention Lifecycle calendar, to ensure our brand has exciting, localised, relevant campaigns.
- Develop and implement customer promotions for retaining & growing the customer base through innovative and market-relevant campaigns.
- Continuously analyse market / competitors to ensure all campaigns are competitive in the market place.
- Result analysis and reporting including outcomes, processes assessment and learnings with appropriate pre & post measurement and analysis.
- Ensure all product features and verticals are effectively marketed to the segmented base.
- Be responsible for maintaining the integrity of the player experience.
- Support other web marketing responsibilities as needed.
SKILLS AND EXPERIENCE REQUIRED
- A minimum of 3 years' experience in marketing, with experience in the verticals betting industry.
- Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning.
- Good presentation skills with an attention to detail.
- Strategic and analytic mindset with proven commercial acumen.
- Good interpersonal and negotiation skills across a diverse team.
- Must be deadline and target driven with good time management.
- Highly computer literate.
- Ability to work under pressure and adapt well to change.
- A desire to try new technologies, do great things, make an impact… create moments of WOW
Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty as it has access to customers' financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow
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