Marketing Manager Milpark

7 days ago

Pretoria, Gauteng, South Africa Ad Talent Full time
Who are we:

A premier private higher education institution.

Who are we looking for:

A Marketing Manager preferably with private education industry experience.

What will you do:
  • Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.
  • Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.
  • Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company's objectives and key results.
  • Management of strategic marketing and customer relationship activities.
  • Build and expand the presence of the company and its brands.
  • Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including the Company's advertising and public relations campaigns to ensure growth.
  • Manage the development and maintenance of the Company's website.
  • Appoint and manage external marketing suppliers to optimise return on investment and achieve the company's objectives and key results.
  • Management of company events including open days and student functions.
  • Collaboration with the company's sales team for secondary school visits.
  • Collaboration with the company's sales team for tracking marketing campaign effectiveness in driving leads and sales.
  • Drive increased revenue and profit to achieve the Company's growth through marketing initiatives.
  • Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities.
  • Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies.
  • Assist in the development and maintenance of relationships with prospective customers and various business partners.
  • Assist in the planning and coordination of business plans and the penetration of new markets.
  • Developing the marketing team and managing their day-to-day activities.
What do you need:
  • Relevant degree and qualifications.
  • Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department.
  • Experience in the private education industry would be an advantage.
  • Excellent leadership and management skills.
  • A high level of communication, listening and negotiation skills.
  • Ability to deliver on both creative and business objectives.
  • The ability to motivate and build rapport with people.
  • The ability to work individually and as part of a team.
#J-18808-Ljbffr

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