Digital Manager

1 week ago


Randburg, Gauteng, South Africa L'Oréal Full time

Location: Woodmead

Who We Are

At L'Oréal Luxe, we represent the pinnacle of beauty, exclusivity, and innovation. We house a portfolio of prestigious brands that embody luxury and sophistication, catering to discerning customers who demand the very best. As a global leader in the beauty industry, we are committed to attracting and developing top talent who share our passion for excellence and digital transformation.

Lead the Digital Charge: Elevate Our Brands Online

Are you a passionate and digitally-savvy individual with a deep understanding of the luxury consumer? Do you thrive in a fast-paced environment, excel at project management, and possess a keen eye for detail? If so, we are looking for you As a Digital Coordinator for L'Oréal Luxe, you will play a crucial role in elevating our brands' digital presence, ensuring a seamless and engaging online experience for our customers.

A Day in the Life

  1. Content Creation & Management: Collaborate with marketing and creative teams to develop and execute compelling digital content across all channels, including websites, social media platforms, e-commerce platforms, and email campaigns. Ensure content is on-brand, consistent, and optimized for search engines.
  2. Social Media: Manage the daily operations of our social media channels, including content scheduling, community management, and influencer engagement. Stay ahead of trends and identify new opportunities to grow our online audience and drive engagement. Develop monthly themes/annual calendar. Liaising with brand teams to receive content and then scheduling of social posts across all brands and compilation of reports.
  3. Digital Paid Media: Supporting in driving burst validations and managing changes with the media agency. Campaign live bi-weekly performance review meetings with Media Shop and checking suitability of pages.
  4. A&I: Set campaign timelines, vet, support and align on influencers. Ensuring all Influences are authenticated before go-live. Population of media docs with SC and MS, Review set up of all A&I media campaigns and updating of weekly status meetings. Ensuring all campaign stats are updated and each month end with media results Management of A&I Media operations i.e. link between influencer agency and media agency in getting the assets. Assist in sourcing of influencers alongside influencer agency where required in alignment to the KPIs/benchmarks set.

Professional & Technical Competencies Required

  1. Bachelor's Degree in Marketing, Communications, Digital Media, or a related field is required. Experience with luxury brands and a passion for the beauty industry is highly desirable.
  2. Digital Native: 2+ years of experience in a digital marketing or coordinator role, with a proven track record of success in the luxury beauty industry. A strong understanding of digital marketing best practices and a passion for the latest digital trends is essential.
  3. Content Creation & Curation: Exceptional written and verbal communication skills, with the ability to craft engaging and informative content for a variety of online platforms. Strong visual aesthetics and experience with content management systems (CMS) is a plus.
  4. Social Media Expertise: Deep understanding of social media platforms, including Instagram, Facebook, YouTube, and TikTok. Experience with social media management tools and analytics platforms is required.
  5. Analytical Mindset: Strong analytical skills with the ability to track, measure, and report on key metrics. Proficiency in Google Analytics or other web analytics tools is essential.

We are committed to creating a diverse and inclusive workplace and encourage applications from individuals of all backgrounds. We are an equal opportunity employer and prohibit discrimination based on race, color, religion, sex, national origin, age, disability, or any other protected characteristic.

If you are a passionate, digitally-savvy individual with a hunger for success in the dynamic world of luxury beauty, apply now and join our team

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