Customer and Marketing Data Analyst
4 weeks ago
RedCat Recruitment is seeking a qualified and experienced Customer and Marketing Data Analyst for a well-established, national concern – position based in Northern Johannesburg, Gauteng.
The ideal candidate will have strong analytical skills, experience with data visualization, and a deep understanding of SaaS sales, product and marketing metrics;
Would suit an analytical thinker with a passion for translating data into meaningful business decisions; take ownership of analytics, define key metrics, and assist in building a data-driven culture.
The focus areas include marketing analytics, product analytics, customer analytics, and automation.
Requirements:
- Grade 12.
- Bachelor's Degree in business, Analytics, Data Science, or a related field.
- Advanced degrees or certifications in analytics is essential.
- 3yrs+ previous working experience in a similar or equivalent role is required.
- Understanding of SaaS sales funnel dynamics, customer lifecycle metrics, product and marketing attribution models.
- Strong proficiency in SQL, BI tools (Tableau, Looker, Power BI), and data visualization techniques. Experience with CRM platforms (Salesforce, HubSpot) and marketing automation tools is a necessity.
- Excellent verbal and written communications skills.
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