Market Intelligence Analyst
1 week ago
Our client is a trailblazing Johannesburg-headquartered fintech company, with a mandate to revolutionize the delivery of hybrid solar solutions to homeowners and businesses throughout Southern Africa.
The company is committed to providing energy independence to everyone and is pursuing a hyperscale growth strategy over the next five years.
To help us achieve this, we are seeking a highly motivated Senior Market Intelligence Analyst to join our Strategy and Emerging Business department. The Senior Market Intelligence Analyst will blend qualitative and quantitative research methods to develop a comprehensive view of customer needs, competitive dynamics, and industry trends.
They will leverage desktop research, primary research, surveys, and analytics to build actionable intelligence for strategy, go-to-market planning, and business growth.
Responsibilities:- Conduct in-depth research on solar energy markets, covering residential, commercial, and industrial segments.
- Leverage desktop research, surveys, focus groups, and interviews to understand customer preferences and adoption barriers and decision-making.
- Track and analyse macroeconomic, regulatory, and policy shifts impacting the company's target markets.
- Track technological advancements and innovation trends in solar energy, energy storage, and financing models.
- Compile forecast analysis to assess market demand, penetration rates, and revenue opportunities.
- Use data analytics tools to identify emerging market opportunities and risks.
- Provide scenario planning and risk assessments for new business ventures.
- Benchmark the company's position against key local and global solar players.
- Supply data-driven insights for the company's business cases, strategic projects, and investment decisions.
- Support go-to-market strategy development by providing customer and industry insights.
- Contribute to board-level reports and executive presentations with market-backed recommendations.
- Develop industry reports and market sizing models to support business strategy and expansion plans.
- Bachelor's degree required (Economics, Business, Marketing, Finance, Engineering, Data Analytics, or related field).
- 3+ years of experience in market intelligence, consumer insights, business analytics, or strategic research.
- Proven ability to develop deep consumer insights, using qualitative and quantitative research methods.
- Expertise in survey design, focus groups, and customer behavior analysis.
- Strong analytical skills, with experience using data tools (Excel, Power BI, Tableau, SQL, or similar analytics platforms).
- Experience conducting market sizing, demand forecasting, and competitive benchmarking.
- Strong understanding of renewable energy, solar technology, and financing trends.
- Ability to translate complex data into actionable strategic insights.
- Excellent communication skills for executive reporting, stakeholder engagement, and storytelling.
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