Senior Marketing Strategist

7 days ago


Cape Town, Western Cape, South Africa DigiCert, Inc. Full time

Job title : Senior Marketing Strategist (Fixed-term Contract)

Job Location : Western Cape, Cape Town

Deadline : April 10, 2025

Job summary

  • We are seeking an experienced and results-driven Senior Marketing Strategist with at least 8 years of experience to join our team. This role is ideal for a marketer who thrives in developing and executing strategic marketing campaigns and has a proven track record in driving digital growth. The successful candidate will be skilled in email marketing, SEM, and SEO and will play a key role in enhancing our online visibility, defining impactful marketing strategies, and gathering competitive market intelligence.
  • Additionally, this role will have a strong emphasis on top-of-funnel (TOFU) and demand generation for new product releases, ensuring high-quality lead acquisition and pipeline growth. The right candidate will excel in identifying and executing opportunities to drive awareness and engagement for our newest offerings.

What you will do

  • Demand Generation & TOFU Growth: Develop and execute strategies to drive high-quality leads and build awareness for new product launches. Leverage a mix of paid, organic, and content-driven approaches to maximize reach and engagement.
  • Email Marketing Campaigns: Plan, create, and manage targeted email marketing campaigns that align with overall business goals. Develop effective segmentation strategies, improve open rates, and maximize engagement and conversions through A/B testing and content optimization.
  • Search Engine Marketing (SEM) & Search Engine Optimization (SEO): Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic and improve search engine rankings. Continuously analyze and adjust to enhance ROI.
  • Marketing Strategy Development: Work closely with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives. Conduct regular market analysis to adapt strategies in response to trends and competitor movements.
  • Website Optimization: Assess and implement strategies to increase website visibility, engagement, and conversion rates. Use web analytics tools to understand user behavior and recommend updates to enhance user experience, traffic, and lead generation.
  • Competitive Market Intelligence: Gather and analyze competitive information, industry trends, and customer insights. Identify opportunities to differentiate our offerings and improve positioning in the market.
  • Content & Campaign Management: Collaborate with the content and creative teams to develop compelling content for various channels, including email, website, social media, and paid advertising. Ensure a consistent brand message across all touchpoints.

What you will have

  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree is a plus.
  • 8+ years of experience in a marketing role, with proven expertise in demand generation, TOFU growth, email marketing, SEM, SEO, and digital strategy.
  • Experience driving awareness and pipeline for new product launches.
  • Strong knowledge of marketing analytics, including tools like Google Analytics, SEMrush, Moz, or similar.
  • Experience with marketing automation and email platforms (e.g., Outreach, HubSpot, Marketo, MailChimp).
  • Proficiency in data analysis and a results-driven mindset to make data-informed decisions.
  • Ability to develop and communicate clear, actionable strategies.
  • Excellent organizational skills and a proactive approach to staying up-to-date with industry trends.
  • Strong written and verbal communication skills, with the ability to convey complex information effectively.
#J-18808-Ljbffr

  • Cape Town, Western Cape, South Africa Telebest Full time

    Our company, Telebest, is seeking a skilled Senior Marketing Strategist to join our team in Constantia. As a Senior Marketing Strategist, you will be responsible for applying market research to drive business growth and improvement.Key Responsibilities:B2B Marketing: Develop and implement effective B2B marketing strategies to drive channel sales with a...


  • Cape Town, Western Cape, South Africa No Joke Marketing Full time

    We're seeking an experienced Digital Marketing Strategist to join our team at No Joke Marketing. In this role, you'll contribute directly to our company's growth goals by driving qualified traffic, improving conversion rates across campaigns, and optimizing lead generation strategies.As a critical voice in shaping our marketing roadmap, you'll have access to...


  • Cape Town, Western Cape, South Africa LONGi Solar Full time

    About the RoleWe are seeking a seasoned marketing professional to join our team as a Senior Marketing Strategist. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.Job Responsibilities:Develop and implement comprehensive marketing plans...


  • Cape Town, Western Cape, South Africa Collage Recruitment Full time

    About the RoleWe're recruiting a Senior Digital Strategist to join our client's team in Cape Town.This is an opportunity to lead thinking, inspire teams, and deliver strategies that shape consumer journeys, drive business performance, and spark innovation.


  • Cape Town, Western Cape, South Africa Mindmatch Consulting Full time

    At Mindmatch Consulting, we're seeking a highly skilled Senior Marketing Strategist to lead our digital campaigns and drive business growth.About the RoleWe're looking for a seasoned marketing professional with a proven track record of developing and executing successful digital marketing strategies.Duties and ResponsibilitiesAs a Senior Marketing...


  • Cape Town, Western Cape, South Africa West Coast Personnel Full time

    Job OverviewWe are seeking a seasoned Digital Marketing Strategist to spearhead our consumer engagement efforts across multiple platforms. As the ideal candidate, you will have a proven track record in senior marketing roles and possess excellent communication and interpersonal skills.


  • Cape Town, Western Cape, South Africa Vgp Recruitment Full time

    Company OverviewVgp Recruitment is a leading recruitment agency with a proven track record of delivering top talent to the marketing industry.We are seeking an experienced Senior Brand Strategist to join our client's marketing team in Cape Town.


  • Cape Town, Western Cape, South Africa Ares Holdings Full time

    **Job Title:** Senior Account StrategistWe are seeking a highly skilled Senior Account Strategist to join our team at Ares Holdings. As a key member of our sales team, you will be responsible for building and optimising prescribed account customer relationships within a designated area.**Key Responsibilities:**Responsible for achieving monthly, quarterly and...


  • Cape Town, Western Cape, South Africa Faircape Health Full time

    Job OverviewFaircape Health is seeking a highly motivated Marketing Strategist to lead our digital marketing efforts and drive business growth. The ideal candidate will have extensive experience in developing and executing marketing strategies, analyzing data, and managing campaigns.Key Responsibilities:Develop and implement comprehensive marketing...


  • Cape Town, Western Cape, South Africa Travellab Global Ab Full time

    Job Description:As a highly motivated and data-driven Senior Digital Marketing Strategist, you will play a pivotal role in driving customer engagement through personalized campaigns and contributing to the growth of our customer base. You will be responsible for leading the critical migration from WebEngage to Iterable, ensuring a seamless transition and...


  • Cape Town, Western Cape, South Africa Kontak Recruitment Full time

    Digital Marketing StrategistWe are seeking a Digital Marketing Strategist to join our team in Cape Town, specializing in premium leather goods within the luxury retail space.This role involves developing and implementing multi-channel marketing strategies to enhance brand engagement.The ideal candidate will have a Bachelor's degree in a related field and 3-5...

  • Senior Strategist

    7 days ago


    Cape Town, Western Cape, South Africa Ogilvy Group Full time

    Ogilvy Cape Town is seeking an experienced and insightful Senior Strategist with a strong background in brand strategy and strategic planning.The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies.Key Responsibilities:Develop comprehensive brand strategies that drive business...


  • Cape Town, Western Cape, South Africa Datafin It Recruitment Full time

    Job Title: Digital Marketing StrategistAbout the CompanyDatafin It Recruitment is a leading Academic Service Provider seeking an experienced Marketing Manager to join their team.Job DescriptionThe ideal candidate will have a minimum of 8 years' experience in Marketing or Brand Management across multiple industries. A Bachelor's Degree in Marketing or a...


  • Cape Town, Western Cape, South Africa National Debt Consultants Full time

    About the RoleWe are seeking a highly skilled Marketing Strategist to join our team at National Debt Consultants. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and meet key performance indicators.Key responsibilities include:Developing and implementing paid...


  • Cape Town, Western Cape, South Africa Michelle Cloete Consulting Pty Ltd Full time

    Michelle Cloete Consulting Pty Ltd is seeking a skilled Marketing Strategist to develop and implement brand strategies aligned with the company's overall goals. The ideal candidate will have a deep understanding of market trends, competitors, and consumer behavior.About the RoleDevelop and execute marketing campaigns to enhance brand awareness and...


  • Cape Town, Western Cape, South Africa Communicate Recruitment Full time

    Company Overview">We are a leading recruitment agency seeking a highly skilled Digital Marketing Strategist to join our team. Our ideal candidate will have a proven track record in developing and executing creative social media strategies, creating engaging content across multiple platforms, and managing and growing social media...


  • Cape Town, Western Cape, South Africa Integration Resourcing Full time

    Job SummaryThe Integration Resourcing team is seeking a highly skilled Marketing Strategist to lead the development and implementation of brand strategies within a broader portfolio. The ideal candidate will have a strong background in marketing, with a proven track record of driving volume and value growth.About the RoleIn this role, you will work closely...

  • Senior Strategist

    1 day ago


    Cape Town, Western Cape, South Africa Ogilvy Full time

    Ogilvy Cape Town is seeking an experienced and insightful Senior Strategist with a strong background in brand strategy and strategic planning. The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies. You will work closely with creative teams, account managers, and clients to create...


  • Cape Town, Western Cape, South Africa Savvy Marketing Full time

    **About Us**Savvy Marketing is a Cape Town-based digital marketing agency that delivers communication results for its clients. Our team of 9 professionals is dedicated to helping businesses grow through effective marketing strategies.We're currently looking for a Digital Advertising Intern to join our team on a full-time, six-month contract basis. This role...


  • Cape Town, Western Cape, South Africa Dentsu Aegis Network Ltd. Full time

    We're looking for a talented Senior Brand Strategist to lead our brand development efforts and drive business success.About the RoleThe ideal candidate will have a deep understanding of branding, marketing, and communications principles.Key ResponsibilitiesDevelop and implement comprehensive brand strategies that align with business objectives.Work closely...