Senior Digital Marketing Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Travellab Global Ab Full time
Job Description:

As a highly motivated and data-driven Senior Digital Marketing Strategist, you will play a pivotal role in driving customer engagement through personalized campaigns and contributing to the growth of our customer base. You will be responsible for leading the critical migration from WebEngage to Iterable, ensuring a seamless transition and optimizing our CRM capabilities.

The ideal candidate will have a proven track record of success in CRM marketing, with advanced knowledge of HTML, CSS, and email template coding/design. Strong analytical and problem-solving skills with a data-driven mindset are also essential.

Key Responsibilities:
  1. Campaign Execution & Optimization: Hands-on campaign execution, from initial concept to final delivery and analysis. Build and optimize email templates, ensuring high deliverability and engagement rates. Conduct A/B testing to refine campaign elements (subject lines, copy, design, timing) for maximum impact.
  2. Data Analysis & Reporting: Analyze CRM data to identify trends, measure campaign performance, and generate actionable insights. Track key metrics (open rates, click-through rates, conversion rates, ROI) and provide regular reports to management. Utilize data to identify opportunities for improvement and optimize future campaigns.


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