Content Writer

7 days ago

Cape Town, Western Cape, South Africa Oasis Crescent Full time
Job title: Content Writer

Job Location: Western Cape, Cape Town
Deadline: April 14, 2025

About The Job

The Content Writer is responsible for creating compelling and engaging content for both traditional communications channels and digital marketing platforms. This role requires a versatile writer who can effectively convey the company's message across various mediums, ensuring consistency and alignment with brand guidelines.

Key Responsibilities
Traditional Communications
  • Write press releases, articles, and newsletters for print and online publications.
  • Develop content for corporate communications, including internal memos, speeches, and reports.
  • Craft clear and persuasive copy for brochures, flyers, and other marketing collateral.
  • Collaborate with the PR team to develop media kits and other press materials.
  • Ensure all traditional communication materials are aligned with the company's tone and style.
Digital Marketing Content Creation
  • Create high-quality content for the company's website, blog, and social media platforms.
  • Develop and implement content strategies that drive traffic and engagement.
  • Write SEO-optimized articles, product descriptions, and landing page copy.
  • Collaborate with the marketing team to create email marketing campaigns, including newsletters and promotional emails.
  • Generate creative content ideas to support digital marketing campaigns.
  • Monitor and analyse the performance of digital content and adjust strategies as needed.
Qualifications
  • Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
  • 3+ years of experience in content writing for both traditional and digital platforms.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) and familiarity with HTML/CSS is a plus.
  • Experience with social media platforms and content strategies.
  • Ability to adapt writing style to different audiences and mediums.
  • Strong research skills and attention to detail.
  • Excellent organizational and time-management skills.
  • Experience within the financial services industry would be advantageous.
Preferred Skills
  • Experience with graphic design tools (e.g., Adobe Creative Suite) to create visually appealing content.
  • Familiarity with video content creation and editing.
  • Understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
  • Knowledge of content marketing and inbound marketing strategies.
Key Competencies
  • Writing Skills: Outstanding ability to write clear, engaging, and grammatically correct content in English.
  • Versatility: Proficiency in creating content for a variety of formats and platforms.
  • SEO Knowledge: Understanding of how to optimize content for search engines to improve visibility.
  • Creativity: Ability to generate innovative ideas and approaches for content creation.
  • Attention to Detail: Meticulous approach to editing and ensuring content accuracy.
  • Analytical Skills: Ability to analyse content performance metrics and refine strategies accordingly.
  • Collaboration: Strong interpersonal skills to work effectively with various teams within marketing as well as investments and amongst key business stakeholders.
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