Regional Aftersales Manager

4 weeks ago


Johannesburg, Gauteng, South Africa Boikago Group Full time

Regional After Sales Manager

An international automotive OEM is looking for a suitably qualified & experienced candidate to fill Regional Aftersales Manager position based in Sandton, Johannesburg

Brief Role Description

  • To deliver specialised After Sales consulting services, driving the accomplishment of strategic After Sales goals within the Dealer Network.
  • Monitor, guide, and proactively implement interventions focused on Dealer Growth, Profitability, Customer Experience Management, while ensuring After Sales proficiency within the Dealer network.
  • Achieve KPIs related to Customer Experience Management, Dealer After Sales Growth and Profitability, After Sales Service Quality, Parts Performance, and After Sales training expertise.
  • Serve as the liaison between the Dealer and broader VWGA on After Sales

Key responsibilities

Contribute to the implementation of After Sales Strategic Focus Areas according to the annual After Sales Business Plan.
Provide professional and specialised After Sales consulting services to defined / allocated region and Dealers.
Manage the performance of own regions Dealers in the attainment of Customer Experience Management, Parts and Service Business Objectives.
In consultation with Dealers, develop, implement and track own regions Dealers business plans to achieve critical targets in line with the After Sales strategy and ensure future market share growth.
Maintain a roster for regular Dealer visits to ensure the review of relevant performance data with each Dealer and agree appropriate action to drive improvement in all areas of After Sales.
Ensure the Dealer is fully operational as per requirements of the Franchise Agreement for all After Sales aspects including but not limited to all available electronic Parts & Technical systems, for e.g. ETKA, ElsaPro, IPartner etc. and monitor all necessary training needs.
Understand various company Policies which govern After Sales operations including but not limited to Service Core Process, Warranty, Service & Maintenance Plans, Parts Sales & Targeting, Group Standards for training for key personnel and Dealer Performance / Review processes.
Together with the Dealer, assist in the resolution of escalated Customer complaints within the approved structures.
Monitor and advise Dealers on the parts ordering process ensuring adherence to company protocols and supporting Dealers in optimising parts sales and order patterns.
Develop and maintain a good understanding of the respective markets within the context of the SA Motor industry (penetration, segmentation, pricing, competitor activity, trading methodologies, product strategies), to assist management and Dealers in their strategic planning.
Identify specific marketing opportunities to drive adoption and success of the company After Sales campaigns to enhance Dealer Awareness and Sales
Ensure that the Dealer supports company Programmes, specifically in the purchase and sales of genuine parts and accessories, and training.
Facilitate the relationship between Dealership and company by attending relevant meetings and handle conflicts arising to ensure that all business is conducted within company Business Code of Conduct.
Liaise with the Training Academies to manage the Technical and Non-Technical line competency at the Dealer level.
Participate in cross-functional workshops and/or projects as mandated for After Sales business continuity and improvements including but not limited to Warranty, Service Core Process (SCP), Dealer Satisfaction Index (DSI), Customer Experience Management (CEM), Training, Sales in After Sales.
Work with cross-functional Field Force e.g. with Regional Sales Managers, Regional Business Managers and the Technical Field Force to ensure overall company After Sales objectives are met.
Where required; participate in the recruitment and selection of identified key personnel within Dealerships

Qualification and Experience requirements

  • National Diploma or Degree in Business or Sales & Marketing Management or Engineering or relevant qualification
  • 5-8 years aftersales or marketing experience in the automotive environment and at least 5 years in automotive sales / aftersales specialist
  • Knowledge of Service and Parts incl. technical applications
  • Good knowledge of the Dealer Organization & structures
  • Sound Business Acumen
  • Understanding of financial principles
  • Strong communication skills inclusive of engagement at all levels
  • Strong planning & organising competencies
  • Strong problem-solving skills
  • Sound negotiation and influencing skills
  • Ability to coach, mentor and motivate

Added advantage

  • Retail automotive experience
  • Previous automotive field (Service and Parts) experience advantageous
  • Strong communication skills
  • Strong affinity for Customer centric focus
  • Experiences with Service Core Process (SCP)


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