Ads Campaign Manager/Strategist

Ads Campaign Manager/Strategist - Google Ads - A190 Pearl, Cape Town, Western Cape, South Africa Work Arrangement Remote Job Type Independent Contractor (Full-time) Work Schedule Monday to Friday – 40 hours per week (EST) Locations LATAM (Brazil, Colombia, Mexico, Argentina) Philippines About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. About The Company A specialized lead‑generation agency for home improvement contractors, helping remodeling businesses generate more high‑quality leads through data‑driven digital marketing. They use targeted social media ads, PPC campaigns, video advertising, programmatic placements, and optimized landing pages to drive conversions, improving ROI and providing full transparency through real‑time performance dashboards. Role Overview We’re looking for a highly dependable and analytical Ads Campaign Manager / Strategist to own the full lifecycle of Meta and Google Ads campaigns. You will plan, launch, optimize, and scale paid media campaigns that generate high‑intent leads and strong ROI. This is a long‑term role for someone reliable, organized, detail‑oriented, and ready to grow into a key player on the team. Core Responsibilities 1. Campaign Strategy & Execution (35%) Develop and implement full‑funnel Google and Meta Ads strategies. Launch, manage, and optimize campaigns across Google Search, Meta, Display, and YouTube. Build and test audiences, creatives, copy, and bidding strategies. Conduct keyword research, competitive analysis, and funnel assessments. 2. Performance Optimization (25%) Analyze performance daily to reduce CPL and improve lead quality. Execute structured A/B tests across creatives, landing pages, and audiences. Troubleshoot tracking, attribution, and conversion event issues. Collaborate with the CRO team to improve landing page performance. 3. Account Ownership & Reporting (20%) Maintain organized and scalable ad account structures. Prepare weekly and monthly reports with insights and recommendations. Ensure accurate tracking and tagging across platforms. Identify scaling opportunities while monitoring risks or inefficiencies. 4. Creative & Messaging Collaboration (10%) Brief creative teams on required formats and data‑backed concepts. Provide insights for new angles, messaging, and tests. Align ad creative with landing page experiences. 5. Cross‑Functional Collaboration (10%) Work closely with senior ads specialists, CRO, creatives, and account managers. Participate in onboarding, internal training, and workshops. Contribute to process improvements and internal playbooks. Requirements Must‑Have 2–4+ years of hands‑on experience managing Google Ads. Proven experience reducing CPL, improving lead quality, and scaling campaigns. Strong understanding of funnels, landing pages, CRO, and tracking. Highly dependable, consistent, organized, and detail‑oriented. Excellent English communication skills (internal collaboration‑focused). Ability to manage multiple accounts and budgets at once. Self‑directed, proactive, and quick to ramp without heavy supervision. Nice‑to‑Have 2–4+ years of hands‑on experience managing Meta Ads. Experience in home improvement, contractor niches, or local lead generation. Experience collaborating with creative or CRO teams. Familiarity with automation rules or scripts. Agency or AdTech background. Experience with YouTube Ads or advanced audience strategies. Tools Proficiency Ad Platforms Google Ads (Search, Display, YouTube) and Meta Ads. Collaboration Slack, Zoom, Google Workspace. Project Management Notion, Trello, Asana, or similar. Data & Tracking Google Tag Manager Google Analytics CRM and dashboard tools (training provided). Preferred Excel / Google Sheets. Automation tools. Creative testing frameworks. AI tools (ChatGPT, Gemini). Benefits Competitive Salary: Based on experience and portfolio quality. Remote Work: Fully remote—work from anywhere. Performance‑Based Bonus: Based on creative quality and timely project delivery. Creative Growth: Long‑term opportunity to lead major campaigns or projects. Generous PTO: In accordance with company policy. Health Coverage for Philippines‑based talents: HMO coverage after 3 months for full‑time employees. Direct Mentorship: Guidance from international industry experts. Learning & Development: Ongoing access to resources for professional growth. Our Recruitment Process Application Screening Top‑Grading Interview Skills Assessment (1 internal, 2 from the client) Client Interview Job Offer Client Onboarding Ready to Join Us? If you’re a passionate storyteller with a sharp eye for detail and a love for crafting visual experiences that connect, we’d love to see your work. Apply now to take your career to the next level. #J-18808-Ljbffr