Marketing & Publications Associate

3 weeks ago

Cape Town, South Africa Startupblink Full time

Position Summary Remote position. Work from anywhere as long as your working hours are in the European time zone. Full-time contractor engagement. About us StartupBlink is a global startup research platform that maps the winners of the tech economy and helps governments and corporations grow their innovation ecosystem. Our team is remote and highly motivated. Your Role The role includes managing our marketing operations, writing marketing materials (Professional English level is a must), developing and executing marketing plans, nurturing relationships with potential clients, creating a strategy for the brand's social media, and promoting experimental products for the company to test. As a Marketing Associate, you will be crucial in developing and implementing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. What we look for You are highly motivated and interested in economic development and specifically in startup ecosystems, and want to work together with an established and fun team. You have a strong command of English and exceptional writing skills, able to turn data into stories. You take initiative, bring fresh ideas to the table, and are eager to build and implement new approaches. A curious mindset toward using AI tools to boost social media efficiency and create content and reports at scale. Familiarity with the following tools or equivalent is advantageous, but not required: Mailchimp Unbounce WordPress CMS Google Analytics 4 Semrush We are looking for a candidate who will stay with us in the long term and become a pivotal part of the company's success. Responsibilities of This Role Craft engaging, insight-driven copy across multiple channels, from websites and blogs to reports, social posts, newsletters, and campaigns. Handle SEO-related tasks such as keyword research and competitor analysis to increase organic traffic and improve search engine rankings. Execute lead generation strategies to attract potential customers, nurture leads, and increase the number of marketing-qualified leads. Analyze marketing data and metrics to track campaign effectiveness and make data-driven decisions to optimize performance. Develop and launch

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