Seo & Content Performance Specialist

2 weeks ago

Cape Town, South Africa Dt Projects Sa Full time

Job Title: SEO & Content Performance Specialist Salary: R per month (gross basic) + pension contribution Area: Cape Town | Type: On-site Overview You’ll be the driving force behind our online visibility – ensuring every piece of content performs, every page is optimized, and every click counts. This is the ideal opportunity for someone who blends technical SEO know‑how with an eye for storytelling and data. You’ll collaborate with marketing, content, and development teams to strengthen the brand’s digital footprint and deliver measurable growth. Responsibilities SEO Maintenance & Reporting: Keep up with global SEO trends and adjust strategies to stay ahead. Run regular site audits and share performance insights (rankings, CTR, visibility, conversions). Respond to search algorithm changes and track their impact. Manage SEO tools like SEMrush and Screaming Frog to maintain data accuracy. On‑page SEO & Content Optimisation: Implement SEO and GEO strategies across multiple regions and languages. Conduct keyword research, competitor analysis, and identify content opportunities. Optimize web and blog content to align with search intent and user engagement. Test and refine key elements such as meta data, structure, and layout to improve results. Technical SEO: Perform technical audits and work with developers to implement fixes and improvements. Improve site speed, structured data, and internal linking for better indexability. Build and manage a sustainable backlink strategy. Ensure all updates follow current SEO best practices. Collaboration & Communication: Partner with marketing, content, and engineering teams to align goals. Present data and results clearly to both technical and non‑technical audiences. Support content teams with optimisation guidance and SEO training where needed. Encourage open communication and teamwork across departments. Qualifications Diploma or degree in Marketing, Communications, or Computer Science. Proven experience in SEO strategy, technical SEO, and analytics. Strong understanding of tools such as Google Analytics, SEMrush, and Screaming Frog. Analytical mindset with attention to detail and curiosity for trends. Collaborative and proactive approach to problem‑solving. If you’re passionate about creating content that performs and driving meaningful visibility, apply now – let’s build something exceptional together. #J-18808-Ljbffr

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