Services Marketing Manager

1 month ago

Johannesburg, South Africa GE Healthcare Full time
Job title : Services Marketing Manager Job Location : Gauteng, Johannesburg Deadline : December 19, 2024 Quick Recommended Links
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Job Description
Key responsibilities include:

  • The mission is to generate additional service growth on the Installed base (IB) through new offerings & solution mindset adapted to the changing needs of our customers in partnership with Zones Service Sales distribution network, Equipment Product Marketing & Service Operations teams across EAGM.
  • Drive multi-functional collaboration for the design and commercial launch of targeted Service offerings (contract recapture, renewals, upsell, sale of options  hardware & software upgrade, Digital tools, Augmented reality, e-commerce fleet solutions etc...) that will allow our customers to get the most out of their current GEHC products, and our sales teams to increase our portfolio share as well as the customer loyalty.
  • Prioritize and map customer segments, work with the Services sales team on loyalty programs and regularly launch targeted campaigns for retention and monetization & upsell of the IB.
  • Conduct in-depth research aimed at defining the client's problem statement, success indicators, clinical and economic needs, managers and purchasing cycles. Script the different customer approaches to maximize their impact.
  • Collaborate with the Commercial Operations and Advertising and Promotions teams to ensure that commercial activation, demand stimulation and opportunity management concerning these offers are carried out using standard CRM tools.
  • Provide elements of information obtained at zone level for the purpose of profitability analysis concerning new offers in the design phase; collaborate with global Products / Services teams to drive competitive intelligence & develop new ideas.
  • Collaborate with other international and regional Marketing managers in order to share good practices.
  • Manage all operational angles of our “Go-To-Market”, including but not limited to our ITO, CPQ and CRM tools.
  • Develop and support service-specific KOL’s and advisory boards.
  • Develop programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate.
  • Own and manage budget needed to execute commercial Launch and marketing campaigns.
  • Create product training materials and communication plans and train direct /indirect sales channels.

Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field or equivalent experience
  • 10 years’ Experience in marketing, product marketing, sales or services preferably in Healthcare.
  • Leadership & influencing skills to shape/lead growth vision and marketing strategy
  • Team oriented – ability to motivate and work well with diverse cross-functional teams
  • Excellent oral and written communications skills
  • Strong analytical and process skills

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