Product Marketing Specialist

Job Summary The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions. Responsibilities Strategic Product Positioning & Messaging: Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across all channels. Product Launches & Feature Releases: Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language and terminology across teams. Sales Enablement: Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials. Customer Stories & Social Proof: Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives. Market Intelligence & Strategic Analysis: Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win/loss reviews in partnership with Sales. Skills & Knowledge Deep understanding of B2B SaaS marketing, ABM, and product-led growth. Strong grasp of retail tech trends, customer analytics, and IoT. Ability to translate complex features into clear customer benefits. Excellent written and verbal communication skills. Expertise in market research, customer needs analysis, and data-driven decision-making. Ability to craft compelling narratives and differentiated messaging. Talents & Strengths Strategic thinker with ability to shape go-to-market strategies. Agile, adaptable, and responsive to shifting market conditions. Skilled in crafting customer-centric product narratives. Confident in influencing stakeholders and presenting business impact. Creative and innovative in developing high-impact marketing campaigns. Experience & Qualifications Bachelor's in Marketing, Communications, or related field. 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred). Proven success in product launches and sales enablement. Strong cross-functional collaboration with Sales, Product, and CS. Experience with marketing automation, data analysis, and CRM tools. About RetailNext At RetailNext, we're redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape. With a presence in over 90 countries and partnerships with some of the world's most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact. What's It Like to Work Here? Remote-First Hybrid: Work anywhere. 90-Day Work Anywhere: Work from anywhere for 90 days yearly. Autonomy & Growth: Flexible schedules, ownership, career investment. Customer Obsessed: Everything we do is for our clients. Perks & Benefits Best Self Allowance: Annual stipend for personal growth. Recharge Days: Monthly company-wide day off. Career Growth: We invest in you. #J-18808-Ljbffr