Digital Marketing Assistant

3 weeks ago


Durban, South Africa Samsonite International S.A Full time

Responsibilities Gather a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings Create concise, eye-catching and innovative headlines and body to copy across various brands. Consistently brainstorm and collaborate with the team for new ideas and strategies Build a following for the brands on social media with creative, consistent postings Spot and leverage industry trends to keep content relevant and exciting. Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness. Deliver reports and actionable insights to optimise content and advertising performance. Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance. Collaborate with the eCommerce team and management when required. Collaborate with and work on strategies with our outsourced marketing/TikTok agencies Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn Ensure timeous responses to customer comments and queries on social platforms Managing the briefing process for marketing mailers (to align with socials) Assisting the sourcing of content from Europe Assist with Website Banner creation Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.) Resizing and uploading product imagery when required Adhere to all policies, procedures and regulations at all times Maintain good internal communication channels with other employees, stores and departments. #J-18808-Ljbffr


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