Senior Marketing Specialist

Senior Marketing Specialist Location: Irene, Centurion (office-based) Start Date: January 2026 Type: Full-time About ThriveEd ThriveEd is a fast-growing network of independent schools with a vision to reimagine education in South Africa. Our network currently includes 10 schools across the country – and we’re only just getting started. As part of our Head Office marketing team, you’ll play a key role in building a strong, unified brand across our schools. We oversee the overarching ThriveEd brand, each school’s corporate identity, and the central marketing frameworks, policies, and systems that guide all external-facing communication. This is an opportunity to be part of something bigger — to shape how families experience our schools, and to help tell the stories that define a new generation of South African education. The Role We’re looking for a Senior Marketing Specialist who’s both creative and strategic — someone who can think big picture while executing the detail beautifully. This role sits at the intersection of brand, marketing, and communications, supporting the Group Brand and Marketing Manager in developing and executing campaigns across the ThriveEd network. You’ll collaborate with individual school teams to ensure brand consistency, professional execution, and compelling storytelling. The position is office-based in Irene, Centurion, with some travel to Johannesburg-based schools and occasional visits to schools in other provinces. Key Responsibilities Contribute to and help implement marketing and communications strategies across the ThriveEd network. Develop and coordinate marketing plans in collaboration with the Group Brand Marketing Manager and school teams. Create compelling marketing copy, campaign messaging, and storytelling content that reflect the ThriveEd brand voice across digital, print, and social channels. Shape and maintain the brand narrative, ensuring all communications consistently express ThriveEd’s values, tone, and positioning. Oversee and guide social media management, including content calendars, community engagement, and performance tracking. Support and coordinate advertising campaigns (digital, print, OOH, and community-based). Conceptualise and lead on-site content creation, including photography, videography, and interviews – to capture authentic stories that attract new families. Develop and maintain messaging frameworks and brand narratives to ensure language and storytelling are aligned with the ThriveEd voice. Review and refine copy, visuals, and layouts for accuracy, quality, and brand alignment. Assist with the rollout of group-wide marketing systems, templates, and brand toolkits. Collaborate with external agencies, suppliers, and creative partners where needed. Work with school marketing representatives to develop lead generation and admissions funnel tracking, ensuring consistent data capture and reporting through group systems. What You’ll Bring A degree in Marketing, Communications, Brand Management, or a related field. 5–7+ years’ experience in marketing and communications, ideally within a corporate or multi-brand environment. A solid understanding of digital marketing (including Meta Ads, Google Ads, analytics, and lead generation). Excellent written and verbal communication skills – with an eye for storytelling, tone, and detail. Meticulous attention to language and design; you care deeply about accuracy, layout, and presentation. Basic graphic design skills (Canva, Adobe Express, or similar). Strong project management and organisational skills, with the ability to juggle multiple priorities. A valid driver’s licence and willingness to travel when required. What We Offer The chance to be part of a national education brand that is redefining schooling in South Africa. Exposure to diverse marketing environments across multiple schools and regions. A supportive, collaborative team that values creativity, initiative, and professional excellence. Opportunities for long-term growth as the ThriveEd network continues to expand. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Education Referrals increase your chances of interviewing at ThriveEd by 2x. #J-18808-Ljbffr