Vp Of Marketing

About Luno Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We are committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly. Since we’ve helped millions of people around the world invest safely in crypto, we do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards. Transparency is key for us. Luno stores all crypto on a 1 : 1 basis and has rigorous processes in place so you can be confident your investment is secure. We are available in more than 40 countries around the world and work closely with regulators in all of these markets to be fully compliant, which we believe is the best way to help everyone, everywhere, invest safely. Role in a Nutshell We are evolving into the all-in-one investment platform for emerging markets, combining cryptocurrency, tokenised equities, and payments in one intuitive, trusted app. We’re looking for a commercially minded, data‑driven marketing leader to guide this next phase of growth. VP of Marketing – Responsibilities Oversee all marketing strategy, budgeting, and performance management across regions, with a strong focus on efficiency, measurement, and disciplined execution. Lead a cross‑functional marketing team and optimise its operations: tighten performance loops, refine spend allocation, and ensure every activity contributes meaningfully to business growth. Develop and execute Luno’s global marketing and growth strategy in line with company goals. Own the global brand for Luno and execute brand strategy at a local level. Ensure marketing investment is efficient, data‑driven, and tied to performance outcomes. Partner closely with Product, Country, Data, and Finance teams to align on growth priorities and commercial objectives. Maintain a clear and consistent rhythm of reporting, forecasting, and KPI tracking across all regions. Plan, allocate, and continuously monitor the global marketing budget, monitoring ROI and spend efficiency. Establish and manage KPI frameworks that connect marketing metrics (CAC, LTV, retention, ARPU, ROI) to company‑level results. Work with Data teams to strengthen attribution, forecasting accuracy, and marketing performance dashboards. Lead quarterly marketing reviews focused on efficiency, ROI, and continuous optimisation. Oversee acquisition, retention, and lifecycle performance across paid media, CRM, SEO, partnerships, and content. Champion a test‑and‑learn culture that prioritises measurable impact over activity volume. Identify opportunities to streamline workflows, improve data visibility, and enhance decision speed. Maintain high‑quality standards for campaign execution, tracking, and reporting across regions. Lead and mentor a 27‑person marketing team across central and regional functions. Focus on operational clarity, accountability, and performance consistency rather than expansion. Foster a culture of commercial thinking, ownership, and continuous improvement. Ideal Candidate 10+ years’ experience in marketing, with a strong foundation in performance, growth, or commercial marketing. Proven ability to manage and optimise large budgets with clear ROI accountability. Experience building a brand and driving growth globally, rather than just a single market. Deep expertise in digital performance measurement, multi‑channel attribution, and financial reporting. Strong understanding of marketing analytics, data infrastructure, and automation platforms (e.g., Braze, Singular, MParticle, Amplitude, Looker, or similar). Highly analytical and detail‑oriented, comfortable operating at the intersection of marketing, finance, and data. Experience driving efficiency and performance improvement across multiple markets or business units. Excellent leadership and communication skills, focused on enabling teams to perform at their best through clarity and process discipline. Life at Luno Remote but reachable work policy gives you the freedom to choose between working from home or the office. Option to buy and sell up to 5 days leave. Private medical insurance. Access to Learnably and other learning platforms for personal and professional development. 6 months primary caregiver leave. Paw‑ternity leave for your furry friend. Annual Inspiration Day in addition to your annual leave which increases based on your length of service. Collaborative, friendly work community with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts. Free lunch and snacks. 0 fees up to a certain amount with Luno from the day you start. Offer only available on Luno Instant Buy, not Luno Exchange. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr