CRM Manager

2 weeks ago

Cape Town, South Africa Weplace Full time

Purpose Statement To deliver business and client value, and enhance client engagement though : Executing the Client Engagement strategy Managing the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle. Contributing subject matter insights towards the improvement of client engagement strategies. Experience Minimum : Principles of brand marketing Data analysis, client profiling and segmentation CRM Systems and technology Digital marketing and e-commerce Strategic marketing management Campaign management General business / commerce know how People management principles and practices Internal and external communication methods and practices Stakeholder management principles and practices Ideal : 5+ years marketing experience in a large, complex and client focussed organisation Proven experience in delivering and executing CRM strategies, systems and data Previous experience in managing a team Qualifications (Minimum) Bachelor's Degree in Marketing or Business Management Qualifications (Ideal or Preferred) A relevant post-graduate qualification in Marketing or Business Management Knowledge Minimum : Principles of brand marketing Data analysis, client profiling and segmentation CRM Systems and technology Digital marketing and e-commerce Strategic marketing management Campaign management General business / commerce know how People management principles and practices Internal and external communication methods and practices Stakeholder management principles and practices #J-18808-Ljbffr

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