Loyalty and CRM Manager

2 days ago

Cape Town, South Africa Macdonald & Company Full time

A
**Loyalty and CRM Manager** is sought by a well-esteemed fast-food company.
Our client is one of the biggest fast-food chains in the world, known for serving high-quality, great-tasting, and affordable food over the past seven decades. They are looking to appoint a Loyalty and CRM Manager who will be based in
**Cape Town.**

In essence you will be responsible for the development and implementation of a comprehensive personalization strategy that will transform our client’s brand by building and continually optimizing a guest facing loyalty program and guest retargeting (CRM). And apart from been assigned the development of the strategic roadmap for the guest loyalty program to drive profitable, incremental guest behavior you will too be responsible for the development of a next gen CRM strategy, capabilities, and processes to deliver personalized, customer-centric marketing campaigns across multiple digital channels and touchpoints.

**The responsibilities include and are not limited to**:

- Manage, forecast, and control Loyalty profitability.
- Manage strategic customer projects to deliver them on time and within budget.
- Work and define a cross-functional plan to deliver features (Ops, Tech, CRM, restaurant) for the loyalty program.
- Implementation and delivery of the loyalty program and other customer-related technology in restaurants.
- Development and implementation of a “best in class” CRM strategy
- To personalise tactics for both loyalty and non-loyalty, across channels, maximising business, program, and campaign impact.
- Deep dive into the customer database to glean insights that can be applied to drive the business.
- Develop customer strategies in order to improve customer data capture and optimise RFM and Customer Lifetime Value.
- Define personas and segments to create a targeting matrix to personalise guest retargeting.
- Ensure that data governance standard is upheld.
- Ensure that data is captured consistently and appropriately across different touchpoints and channels and in Compliance with POPIA regulations.
- Extract, analyse and interpret data from different sources to enable data visualization and translate findings into simple actionable insights.

**Minimum Criteria**:

- Bachelor of Commerce in Marketing or Bachelor of Business Sciences.
- 3-5 years working experience, with a minimum of 2 years in a CRM related position.
- Marketing, Retail and/or eCommerce marketing experience essential.
- Expert user of MS Office - Excel, Word, and PowerPoint.
- HTML/CSS skills advantageous.
- Thorough Knowledge of at least one CRM software solution such as HubSpot CRM.
- ** Experience with executing campaigns using the customer engagement platform Braze.**

If you meet the necessary requirements and believe that this is an opportunity that you will thrive in, then send us your CV today

  • Loyalty & CRM Campaign Manager

    1 week ago

    Cape Town, South Africa F and G Sourcing Specialist Full time

    Our Healthy Fast food Client is currently looking for a Loyalty & CRM Campaign Manager based in Cavendish, Cape Town In a nutshell (your purpose) - This role is responsible for owning the day-to-day Loyalty and CRM function - Initiates strategic customer activation efforts to support commercial activities and drive long-term customer development and...

  • Loyalty & CRM Campaign Manager

    1 week ago

    Cape Town, South Africa Ad Talent Africa Full time

    **WHO ARE WE**:A leading quick service restaurant **WHAT WILL YOU DO**: - Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics - Build required offers / promos in the loyalty system...

  • CRM Specialist

    1 week ago

    Cape Town, South Africa Cape Union Mart Full time

    Our Customer Experience Department is in search of a culture fit CRM Specialist to join their team and take ownership of the day-to-day planning and implementation of relevant customer journeys to achieve business objectives. The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively seek...

  • CRM Manager

    4 weeks ago

    Cape Town, South Africa The Legends Agency Full time

    Job Title: CRM ManagerLocation: Cape Town, Western CapeSalary Range: R40,000 R60,000 per month (CTC), negotiable based on experience Role Overview A premium design-focused retail brand with an international presence is seeking a data-driven, strategic CRM Manager to lead its customer engagement efforts across retail and eCommerce channels. This role is...

  • CRM Manager

    2 weeks ago

    Cape Town, South Africa TravelLab Global AB Full time

    Travelstart, Africa’s leading online travel agency, is looking for a strategic and data-driven CRM Manager to own and scale our customer lifecycle, engagement, and retention across South Africa, Nigeria, and other key African markets. This is a high-impact leadership role sitting within our Growth Team, working closely with Performance Marketing, Product...

  • CRM Manager

    2 weeks ago

    Cape Town, South Africa Travelstart Full time

    Travelstart, Africa’s leading online travel agency, is looking for a strategic and data-driven CRM Manager to own and scale our customer lifecycle, engagement, and retention across South Africa, Nigeria, and other key African markets. This is a high-impact leadership role sitting within our Growth Team, working closely with Performance Marketing, Product...

  • CRM Manager

    4 days ago

    Cape Town, Western Cape, South Africa The Legends Agency Full time R480 000 - R600 000 per year

    Job Title: CRM ManagerLocation: Cape Town, Western CapeSalary Range: R40,000 R60,000 per month (CTC), negotiable based on experienceRole OverviewA premium design-focused retail brand with an international presence is seeking a data-driven, strategic CRM Manager to lead its customer engagement efforts across retail and eCommerce channels. This role is...

  • Loyalty Marketing Manager

    1 week ago

    Cape Town, South Africa Clicks Group Limited Full time

    **Listing reference**: 020094 **Listing status**: Online **Position summary** **Industry**:Wholesale & Retail Trade **Job category**:Strategic marketing **Location**:Cape Town **Contract**:Permanent **Remuneration**:Market related **EE position**:Yes **About our company** - Clicks Group **Introduction** - We have an exciting opportunity for a...

  • CRM Specialist

    1 week ago

    Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

    **Summary**: Creates, implements and manages innovative & effective CRM & loyalty programmes & campaigns for Faithful to Nature, UCook, Pet Heaven & Urban Paws, to improve customer experience, increase customer retention, purchase frequency, brand engagement and lifetime value **Availability**: This is a full-time, salaried position working Monday -...

  • Crm & Promotions Manager

    3 weeks ago

    Cape Town, South Africa Initiate International Full time

    CRM & Promotions Manager required in Cape Town. An exciting opportunity awaits an experienced CRM & Promotions Manager in Cape Town, South Africa. This is your chance to join a fast-expanding leader in the iGaming and Sports Betting space, taking full ownership of player retention and engagement strategies that drive loyalty and long-term value. This role...