Crm Lifecycle And Journey Manager

OverviewX, biglylabs is Dis-Chem's high-performance innovation hub, where bold ideas meet data, design, and radical customer focus. We're here to power the future of healthcare, lowering costs, improving outcomes, and unlocking new possibilities. This role asks : How do we use data + tech today to unlock healthier lives tomorrow? Welcome to X, biglylabs where we build breakthroughs to better health. This is health tech, reimagined.What You'll DoFrom retail and pharmacy to clinics, insurance and beyond, we're applying machine learning and smart systems to reimagine healthcare pathways and create personalised experiences at scale. Your work will be real, shaping decisions and improving lives. We build audaciously, together.Lifecycle and Journey Manager is responsible for the development, delivery, and governance of CRM campaigns and lifecycle journeys across all customer stages using the Braze platform. Acting as a strategic connector between business, brand, data, and execution, the role ensures CRM effectiveness by managing the campaign calendar, translating business briefs into actionable journeys, guiding creative and data integration, and embedding CRM within wider marketing and business strategies.Responsibilities5+ years' experience in CRM, campaign management, or lifecycle marketing.Experience leading campaign teams and coordinating across brand, data, and creative functions.Proven experience with Braze or equivalent CRM platforms, with solid platform literacy.Strong understanding of customer segmentation, behavioural triggers, and lifecycle journey planning.Experience driving CRM strategy aligned to commercial outcomes.Strong project and stakeholder management skills.Working knowledge of CDPs (e.g. mParticle) and GA4.Understanding of POPIA or equivalent data privacy frameworks.AdvantageExperience in retail, fintech, or regulated sectors.Familiarity with Liquid, Connected Content, and personalisation logic in CRM.Strong writing and messaging skills for CRM campaigns.What You Will Be DoingCampaign Strategy and PlanningPartner with business stakeholders and brand teams to shape and translate briefs into CRM campaign strategies.Define CRM objectives, segmentation implementation, lifecycle stages, and multichannel plans.Own the CRM campaign calendar and align initiatives to the marketing and promotional roadmap.Champion CRM's role in driving personalisation, engagement, and customer value.Contribute to annual and quarterly CRM planning, surfacing ideas and performance insights to inform priorities.Platform Ownership and ExecutionOversee day-to-day execution across Braze campaigns, ensuring data, segmentation, and tagging are correctly implemented.Guide the team in using Braze to deploy Email, SMS, WhatsApp, In-App, and Push journeys.Collaborate with Martech and Data teams to ensure campaigns are built on accurate triggers and customer data.Ensure all CRM activity follows testing, QA, and approval protocols.Team Leadership and Workflow ManagementLead and develop a team of campaign managers or journey builders.Drive workflow governance and quality standards across all CRM campaign builds.Mentor junior team members on Braze features, lifecycle thinking, and CRM best practices.Ensure all campaigns meet delivery deadlines and stakeholder expectations.Stakeholder Engagement & Strategic IntegrationRepresent CRM in cross-functional marketing and media planning meetings.Ensure all CRM work is integrated with partnership marketing, loyalty, and media strategies.Work with Legal, Compliance, and internal teams to ensure all CRM comms meet POPIA and brand guidelines.Support product and customer service initiatives through operational comms and engagement flows.Creative & Content CollaborationTranslate campaign strategy into content briefs in collaboration with copywriters and designers.Review and approve creative across all CRM touchpoints, ensuring fit-for-purpose content and best-practice layout.Advocate for clear, concise, and mobile-optimised messaging.Performance & ReportingTrack campaign results using Braze, GA4, and other reporting tools.Develop testing plans and optimise campaigns using A / B tests, variants, and targeting logic.Generate post-campaign insights to inform future planning and continuous improvement.Who You AreStrategic thinking, problem-solving, detail orientation.Highly organised, deadline-oriented, proactive.Can lead teams, mentor others, and manage campaign delivery at scale.Able to manage a small team, delegate tasks, oversee day-to-day execution, and support professional development.We're looking for high-performing product thinkers who want to leave their mark. If you're passionate about solving hard problems with smart people, you'll thrive here.Our values are the through-lines in how we think, build, and make decisions that impact real lives. From bold experimentation in digital solutions to platforms grounded in integrity, we're building a culture made for progress that lasts. One that designs for the future. That asks better questions, and answers them with care, urgency, and systems that scale.Think you've got the energy, the curiosity, and the guts? Stay close — bigly things are ahead. #J- Ljbffr #J-18808-Ljbffr