Martech Product Specialist

2 weeks ago


Johannesburg, South Africa Crayon? Full time

Martech Product Specialist Company : Crayon Location : City of Johannesburg, Gauteng, South Africa Note : This role is for one of our clients. While we do track apply clicks, you'll need to complete the quick steps on Crayon for your application to be considered. How you’ll role As a Martech Product Specialist, you'll be at the forefront of digital transformation in the entertainment and sports sectors. Your role will be to harmonize marketing, product, and technology with a clear focus on enhancing customer experience through smart use of marketing tools, data, and automation. Delivering seamless, personalized customer journeys is your mission, leveraging your technical savvy and data-driven approach to make impactful improvements. What you’ll do Evaluate, implement, and manage marketing technologies in collaboration with software and product teams Ensure seamless integration of martech tools across platforms Manage and unify customer data to drive segmentation and personalization Design and manage automated marketing workflows for customer lifecycle, retention, and engagement Use martech tools to deliver relevant and personalized customer experiences Oversee marketing tools' configuration and maintenance Develop dashboards to track engagement, conversion, and retention performance metrics Collaborate with UX and product teams to improve customer interactions Provide training and guidance on martech tools and best practices Partner cross-functionally with Marketing, Product, and CX teams What you’ll need Degree in Marketing, Digital Technology, or a related field Minimum 3 years' experience in Martech, Web, or eCommerce roles Experience in sports, betting, or online gaming industries advantageous Strong understanding of customer journey mapping and CX principles Proficiency with marketing automation, CDPs, CRMs, and analytics tools Excellent analytical, communication, and project management skills Comfortable in a fast-paced, data-driven environment Seniority level Mid-Senior level Employment type Full-time Job function Product Management, Strategy / Planning, and Project Management Industries Technology Information and Media Marketing Services IT Services and IT Consulting #J-18808-Ljbffr



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