Shopper Customer Manager

Shopper Customer Manager - Ecom (Durban Based) Job Purpose To develop and execute the BDF eCommerce (“eCom”) shopper & customer marketing strategy with Pure Player & Multichannel retailers, in order to successfully drive the overall BDF eCom strategy and growth. Responsibilities Enabling the e‑commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across the online landscape. Defining the local standards for perfect store online and ensuring optimal e‑retail content is deployed on time, working with local brand teams and the global e‑commerce team. Owning the translation of national brand plans into e‑commerce tailored conceptual sells to enable sales managers to secure strong support plans for our brands with e‑retailers. Owning retailer.com media planning and activation, as well as any e‑com specific promotion and pack development, working collaboratively with local brand, media, in‑house agency and product supply. Defining the local e‑retail content requirements and ensuring optimal content is deployed to sales on‑time. Defining local perfect store online standards and deploying them across e‑commerce sales teams. Tracking online sales fundamentals. Owning retailer.com media planning and activation, ensuring optimal ROI of investments. Owning the relationship and direction of our in‑house digital agency for development of retailer.com campaigns. Developing e‑commerce specific promotions and packs to accelerate our e‑commerce growth. Articulating the key needs of e‑commerce in terms of 4P`s back to the broader business unit organization. Serving as the primary liaison between the local brand teams and the local e‑commerce sales team. Owning local reporting of e‑commerce results and KPIs. Developing and coordinating all merchandise selection for our e‑com accounts (pure player & multichannel). Driving to maximize sales and margin while creating a consistent online brand experience. Conceptualizing, designing and implementing relevant campaigns across select e‑commerce portals to drive visibility and business. Developing A+ contents, SEO‑based product description pages, brand/theme stores and visibility banners. Implementing best‑in‑class product detail page management to maximize product performance such as conversion, average order size and brand positioning. Analyzing and optimizing product placement on the retailer webshop to ensure “perfect store online/shop‑in‑shop”. Identifying unique, under‑developed, emerging or new products or categories based on statistical analysis, competitive landscape, customer feedback and web analytics. Generating and driving online shopper customer behaviour understanding to optimise purchase and product interaction paths. Designing and increasing the impact of online marketing investment through continuous improvement by measuring, analysing and interpreting campaign results and utilising this information to improve ROI for future campaigns. Identifying merchandise assortment voids/opportunities specific to the online business. Playing a critical role in the development of an exclusive online assortment. Managing creative execution of all digital promotional media (incl. agency selection, strategic brief, KPIs). Developing promotional strategy for e‑commerce channel by understanding the model as well as competitive and business trends. Qualifications Minimum 3‑4 years of experience in Shopper Customer, preferably in the Health & Beauty (FMCG) industry. Online merchandising experience using advanced inventory control and merchandising applications is strongly preferred. Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translate analytic data into strategic ideas and concrete actions. Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win‑win” manner. Collaboration: High focus on achieving exceptional results through strong cross‑functional teams, internally and externally at all levels. Strong working knowledge of e‑com best practices, digital marketing trends, brand websites, e‑mail, CRM and web analytics. Excellent presentation and communication skills. At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. Additional Information Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Intranet until 12th December 2025. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Personal Care Product Manufacturing #J-18808-Ljbffr