Intermediate UI/UX Designer

Responsibilities Research Conduct in-depth user research, including user interviews, surveys, and competitive analysis. Identify the potential users of the system in terms of geographic location, financial standing, culture, language and other factors. Analyse what users are saying to reveal their user goals. Analyse qualitative data and provide recommendations. Present the data in ways that can be used to drive design: a) personas, b) user stories, c) user journey maps Critically evaluate any previous user research and start your own research where appropriate. Perform Synthesis and Ideation. Identify the correct objectives and criteria for decision making. Identify and ask the correct questions and leverage those people who ask the correct questions. Hold focused idea generation sessions, with appropriate time limits. Set expectations and direct/focus the discussion. Be open to ideas which challenge existing views/opinions. Avoid group thinking and other biases. Information Architecture/Design Develop and refine information architecture, conducting user flow analysis and information hierarchy. Define meta data which may assist the organisation with better design decisions. Establish the flow between a user and the solution to ensure shortest route to completion (user tasks). Uncover and describe users’ patterns of usage/behaviour. Organise, structure and label content, functions and features for the product in a logical and meaningful manner. Make recommendations between different design patterns for organising content (such as faceted navigation, tagging, hub and spoke, etc). Develop a controlled vocabulary for both development and users. Analyse data for outliers and take appropriate action. Run online and offline ticket/card sorting sessions, so development can prioritise improvements beyond merely technical and business requirements. Understanding of user socio-cultural - time - historic - geographical - physical - markets - use – task. Ensure the design is useful and accomplishes user goals, including non-practical benefits. Use fundamental principles of visual design (like contrast, alignment, repetition and proximity) to de-clutter user interfaces. Ensure the user can effectively and efficiently achieve their end objective with the shortest possible route Ensure the user can easily find and complete their task/objective in an increasingly complex and varied product offering. Ensure the user experience is credible with feedback, confirmations and appropriate messaging Ensure the brand, image, identity, aesthetics and emotional design of the solution is desirable: appropriate typography – grids – page layouts – colour palettes – icons – organisational branding. Ensure the design is accessible to users who may not have a full range of abilities, this includes impaired vision, hearing loss, motion impaired or learning impaired. Plan and schedule user experience development in consultation with developers and project managers/scrum masters. Constructively critique the work of team members, taking into consideration longer term relationships. Explain and evangelise the cost-benefit of user experience activities with development and management Lead the multidisciplinary team in terms of user experience and design by making appropriate and well thought out decisions. Ensure the team remains engaged and involved with providing the optimum user experience. Promote ongoing professional development of the team in UI/UX. Complete Prototyping. Translate ideas into interactions by developing prototypes and simulations. Choose the appropriate fidelity of prototype for the phase of design. Use fast iteration models to generate rapid turn arounds. Create paper prototypes where needed. Properly explore the design space before deciding on a solution. Create interactive electronic prototypes where possible. Perform Usability Evaluation. Choose the most appropriate evaluation method: formative v summative test - moderated v unmoderated test - lab v remote test - usability testing v expert review - usability testing v A/B test - usability testing v survey Interpret usability principles and guidelines and use them to identify likely problems in user interfaces. Understand how to design an experiment and how to control and measure variables. Plan and administer different types of usability evaluation. Log the data from usability evaluations. Analyse the data from usability evaluations. Measure usability and prioritise usability challenges. Create high-fidelity interactive prototypes for user testing and stakeholder review. Design interactive elements, animations, and micro-interactions for a more engaging user experience. Lead the development of design style guides and maintain design consistency throughout projects. Collaborate closely with developers and other cross-functional teams to ensure successful design implementation. Champion a user-centered design approach, incorporating user feedback into design decisions. Contribute to the design of responsive and adaptive interfaces for various platforms and screen sizes. Mentor junior designers and assist in their skill development. Manage multiple design projects, from concept to delivery, and coordinate with cross-functional teams. Stay current with industry best practices, design trends, and emerging technologies. Collaborate with stakeholders to align design strategies with business objectives. Perform Technical Writing Always keep the user of the documentation in mind, so that ease of comprehension remains your top priority. Plan your purpose and scope of your writing before beginning. Set goals and timelines and communicate them. Ensure you follow established templates, styles, formats, and expectations. Draft a high-level outline covering all topics, then fill in specific content and supporting graphics. Review your drafts to ensure you have achieved accuracy, conciseness and the required levels of comprehension. Publish and deliver the documents on time. Define UI/UX requirements into tasks/tickets for the development team in a manner the development team understands. Test the target audiences understanding and refactor as appropriate. Choose the right kind of document for the situation. Write content in the tone of voice that matches the organisation's identity or brand. Review And Refine The UI/UX Experience Liaise with stakeholders and manage expectations. Ensure organisational product/solution is competitive and relevant. Where possible ensure organisation leads the market in terms of UI/UX. Measure and monitor the effect of UX on product/organisational success. Refactor designs and plans as required. Perform Testing Test internally for inconsistencies between what as expected and what was delivered Provide development appropriate feedback Ensure changes are implemented before “go-live” Take a lead role in usability testing and expert reviews to improve overall product quality. Living the spirit Take ownership of your work: Act responsibly and proactively in your role. Embrace new challenges and be willing to take on tasks that may be outside your comfort zone. Seek opportunities for improvement: Be open to feedback and continuously look for ways to enhance the user experience. Embrace creativity and innovation: Approach each project with a sense of excitement and a willingness to think outside the box. Try new design techniques, explore cutting-edge technologies, and stay up to date with industry trends to keep your work fresh and engaging. Be open to change: Embrace change and adapt to evolving user needs and technology. Treat every project as a unique journey with its own challenges and discoveries. Infuse your personality into your work: While adhering to design principles and user-cantered practices, inject your unique style and personality into your designs. This can help create memorable and authentic user experiences. Promote inclusivity and diversity: Ensure that your designs and user experiences are inclusive and respect the diversity of your user base. Encourage a culture of respect and appreciation for different perspectives within your team. Collaborate effectively: Work closely with cross-functional teams, including developers, product managers, and other stakeholders. Communication and collaboration are key to delivering a seamless user experience. Value different skills and perspectives: Recognise that everyone on the team brings unique strengths and expertise. Be open to learning from others and sharing your knowledge to collectively achieve your goals. Qualifications 2-4 years of experience of experience in Front-End development. Strong attention to detail. BSC Degree in Computer Science / Web Design Certificate. Completed SASS Course on Udemy ( Proficient in HTML, CSS and SCSS. Proficient in cross browser development. 3- 4 years Proficient in Bootstrap. Proficient in JavaScript. Knowledge in Photoshop. Graphic Design and Wireframing Tools (proficiency in one or more): Figma Sketch Adobe XD User Research and Testing Tools: Basic familiarity with usability testing tools and user surveys. #J-18808-Ljbffr