Digital Marketing Assistant

About Us Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners. Job Description Gather a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings Create concise, eye-catching and innovative headlines and body to copy across various brands. Consistently brainstorm and collaborate with the team for new ideas and strategies Build a following for the brands on social media with creative, consistent postings Spot and leverage industry trends to keep content relevant and exciting. Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness. Deliver reports and actionable insights to optimise content and advertising performance. Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance. Collaborate with the eCommerce team and management when required. Collaborate with and work on strategies with our outsourced marketing/TikTok agencies Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn Ensure timeous responses to customer comments and queries on social platforms Managing the briefing process for marketing mailers (to align with socials) Assisting the sourcing of content from Europe Assist with Website Banner creation Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.) Resizing and uploading product imagery when required Adhere to all policies, procedures and regulations at all times Maintain good internal communication channels with other employees, stores and departments. Strong working knowledge of social platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.). Proficiency with email marketing platforms (e.g. Mailchimp, Stripo, Klaviyo and BigCommerce an advantage). Excellent copywriting and storytelling skills for social media, blog and email audiences. Comfortable working with analytics tools to monitor performance and generate concise weekly reports that highlight key insights and opportunities. Highly organised with strong project and deadline management skills. Team player with the ability to collaborate across departments. Strong communication skills. Fluency in English (written and spoken). High levels of integrity and confidentiality Must be able to work in a team About The Team Why you'll love working here: Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based. Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day. Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models. What We Value At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily. Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation. #J-18808-Ljbffr