Copywriter
6 months ago
My client is seeking a Copywriter to focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communication techniques. This is a 6-month contract.
- Bachelor’s degree in communications, Journalism, Marketing, or a related field.
- Minimum 3- 5 years proven experience as a Copywriter or in a similar role, with a portfolio showcasing successful communication projects. Â
- Tailor messaging to specific target audiences (e.g. customers, staff, etc.)
- Banking/ Telecommunication industry experience.
Internal Communications:
- Develop and execute internal communications strategies, ensuring timely and relevant content delivery to all employees.
- Produce clear and concise internal communications across various platforms, including emails, newsletters, intranet, and digital signage.
- Collaborate with different departments to gather information and create engaging content that aligns with company values and objectives.
- Monitor and analyse the effectiveness of internal communications initiatives, making data driven recommendations for improvement.
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Thought Leadership:
- Collaborate with subject matter experts (internally) to develop thought-provoking and informative content.
- Create compelling copy for thought leadership pieces, such as articles and case studies, showcasing the company’s expertise
- Ensure all thought leadership content is aligned with the company’s brand and messaging.
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LinkedIn Content:
- Develop a comprehensive content strategy for LinkedIn, to increase brand awareness engagement through thought leadership positioning.
- Craft engaging and original posts, articles, and updates for the company’s LinkedIn page.
- Monitor and respond to comments and engage with the LinkedIn community, fostering meaningful interactions.
- Collaborate with the human resources and marketing teams to align LinkedIn content with overall company campaigns.
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Website Content:
- Draft and update content for the company website, ensuring alignment with the brand messaging and objectives.
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