Copywriter

6 months ago


Johannesburg, South Africa TalentCru Full time

My client is seeking a Copywriter to focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communication techniques. This is a 6-month contract.

  • Bachelor’s degree in communications, Journalism, Marketing, or a related field.
  • Minimum 3- 5 years proven experience as a Copywriter or in a similar role, with a portfolio showcasing successful communication projects.  
  • Tailor messaging to specific target audiences (e.g. customers, staff, etc.)
  • Banking/ Telecommunication industry experience.

Internal Communications:

  • Develop and execute internal communications strategies, ensuring timely and relevant content delivery to all employees.
  • Produce clear and concise internal communications across various platforms, including emails, newsletters, intranet, and digital signage.
  • Collaborate with different departments to gather information and create engaging content that aligns with company values and objectives.
  • Monitor and analyse the effectiveness of internal communications initiatives, making data driven recommendations for improvement.

 

Thought Leadership:

  • Collaborate with subject matter experts (internally) to develop thought-provoking and informative content.
  • Create compelling copy for thought leadership pieces, such as articles and case studies, showcasing the company’s expertise
  • Ensure all thought leadership content is aligned with the company’s brand and messaging.

 

LinkedIn Content:

  • Develop a comprehensive content strategy for LinkedIn, to increase brand awareness engagement through thought leadership positioning.
  • Craft engaging and original posts, articles, and updates for the company’s LinkedIn page.
  • Monitor and respond to comments and engage with the LinkedIn community, fostering meaningful interactions.
  • Collaborate with the human resources and marketing teams to align LinkedIn content with overall company campaigns.

 

Website Content:

  • Draft and update content for the company website, ensuring alignment with the brand messaging and objectives.

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