Senior Content Writer Luxury Travel

2 weeks ago

Cape Town, South Africa The Legends Agency Full time

Senior Content Writer Luxury Travel & ConservationCraft stories that connect the world to AfricaCape Town District 6 | R25,000 - R30,000 | Hybrid Work ModelAbout Our ClientOur client is a purpose-driven, luxury travel brand curating bespoke African experiences with a deep commitment to conservation, community upliftment, and sustainable tourism. With a footprint across the continent and a creative HQ in Cape Town, they're redefining travel storytelling by blending culture, nature, and impact into every itinerary and campaign.The Role: Senior Content WriterAs the Senior Content Writer, you'll be the strategic voice behind compelling narratives that bring Africas most breathtaking travel experiences to life. Your work will shape brand perception, inspire global travellers, and support conservation-focused tourism. Beyond crafting words, you'll mentor a team of writers, lead cross-functional collaborations, and set high editorial standards across digital and print channels.Key ResponsibilitiesMinimum 3-5 years experience in content writing or editorial rolesOwn and evolve the brand voice across web, email, blog, social media, and print contentProduce high-quality, original, and engaging content optimised for SEO and geo-targetingCollaborate with design, CRM, and marketing teams to deliver cohesive, cross-platform campaignsMentor and guide junior writers, offering feedback and skill development supportStreamline editorial workflows and ensure content is consistently aligned with brand standardsLeverage AI-assisted tools and performance data to improve content impact and efficiencyAbout YouBachelors degree in Journalism, Communications, Literature, or similar field3-5 years of experience in travel, lifestyle, or conservation content writingExpert in storytelling, editing, and maintaining a consistent brand voiceStrong knowledge of SEO and content performance toolsExperience leading or mentoring content teams in fast-paced environmentsPassionate about Africa, sustainability, and impactful storytellingHighly organised with the ability to manage multiple priorities and deadlinesWhats on OfferCompetitive salary package4% pension contribution20 days paid annual leaveFlexible hybrid work arrangement (Cape Town-based)Exclusive travel discounts across Africa for you and your familyA mission-driven team with creative freedom and purpose-led leadership

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