Senior Key Account Manager
4 weeks ago
Minimum requirements for the role:
- Must have a Bachelors degree in Agriculture, Sales, or Marketing
- CropLife Certification is advantageous
- Minimum 5 years combined sales and technical experience in the agricultural industry
- Proven track record in client relationship management
- Strong knowledge of fungicides, herbicides, and pesticides is essential
- Must have extensive expertise in plant health and crop care
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Strong presentation skills aligned with the companys Agricultural Product brand
- Fluency in Afrikaans and English (Read, Write, Speak)
The successful candidate will be responsible for:
- Managing sales and expense budgets for key accounts.
- Overseeing the key farmer account buying process alongside the Commercial and National Sales Managers.
- Ensuring company products are included in tender and material requests.
- Identifying and segmenting potential mega farmer key accounts.
- Conducting regular farm visits to assess needs and offer tailored solutions.
- Collaborating with Technical Sales Specialists (TSS) to provide on-site technical consultation.
- Strengthening relationships with key farm stakeholders (buyers, financial managers, technical managers, farm managers, consultants, and owners).
- Ensuring accurate monthly and annual forecasting aligned with mega farmer buying patterns.
- Developing and implementing strategic product positioning proposals.
- Optimizing crop protection marketing materials and advertising programs in partnership with the marketing department.
- Conducting regular meetings with area teams, customer agents, and management structures.
- Providing technical support during farmer days and sales events.
- Offering technical recommendations on company products and spray programs.
- Implementing crop team decisions with customers and agents.
- Driving demand through demonstrations, field trials, and customer success stories.
- Utilizing loyalty programs to secure volume commitments and counter generic price competition.
- Providing product training and stewardship guidance on the safe handling of crop protection products.
- Collaborating with partners to offer value-added services, such as AI fruit sizing and precision farming.
- Monitoring market trends, competitor activities, and regulatory changes to identify opportunities and threats.
- Negotiating and finalizing Prestige Rewards agreements with growers and managing tender business evaluations.
- Supporting growers throughout the season to address challenges and ensure satisfaction.
- Organizing and participating in industry events, including Prestige Club meetings, product launches, and farmer days.
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