Brand Manager

A recent professional profile photo is to accompany your application

EMPLOYMENT TYPE: Permanent

SECTOR: Brand Management / Marketing

BASIC SALARY: R30 000 – R35 000 depending on experience

START DATE: A.S.A.P

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
• Postgraduate qualification will be advantageous.
• Professional marketing certification will be advantageous.
• 3–5 years’ experience in marketing or brand management.
• Minimum of 2 years’ experience in a Brand Manager role.
• Proven experience managing marketing campaigns and budgets.
• Experience within the FMCG, manufacturing, retail, consumer goods, or a related industry.
• Demonstrated track record of driving brand growth and increasing market share.
• Experience managing social media platforms, including Instagram, Facebook, and other relevant channels.
• Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry will be highly advantageous.
• A genuine passion for pets, animal welfare, and the pet care industry.
• Valid driver’s license and reliable personal transport.
• Willingness and ability to travel nationally as required.
• Flexibility to work extended or irregular hours to support promotions, product launches, trade shows, customer events, and retail activations.
• Availability to work selected weekends and public holidays during major promotional campaigns, exhibitions, and events.
• Ability to actively represent and embody the company’s values and “live the brand” both internally and externally.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse stakeholders, including customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers.

DUTIES

Brand Strategy & Management

• Develop and execute annual brand plans aligned with business objectives.
• Define and maintain brand positioning, identity, and value proposition.
• Monitor brand performance and recommend improvements.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage brand architecture, product portfolios, and product positioning.

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns.
• Coordinate advertising, digital marketing, promotions, sponsorships, and events.
• Collaborate closely with creative agencies and media partners.
• Evaluate campaign effectiveness and return on investment (ROI).

Market Research & Consumer Insights

• Conduct market research and competitor analysis.
• Monitor consumer trends and evolving customer needs.
• Use customer insights to inform brand strategy and product development.
• Track brand health metrics and customer perceptions.

Product & Innovation Support

• Collaborate with product development teams on new product launches.
• Develop go-to-market strategies for new products.
• Support packaging, pricing, and promotional decisions.
• Manage product lifecycle activities.

Budget Management

• Prepare and manage annual brand budgets.
• Monitor expenditure and ensure the efficient allocation of resources.
• Track returns on marketing investments.

Stakeholder Management

• Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams.
• Manage relationships with external agencies, suppliers, and media partners.
• Present brand performance reports to senior management.

Performance Measurement

• Monitor and report on key performance indicators (KPIs), including:
  • Brand awareness.
  • Market share.
  • Sales growth.
  • Customer engagement.
  • Campaign return on investment (ROI).
  • Customer retention.

HOURS

• Monday to Friday: 08:00 – 17:00