Consumer Brand Manager
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Role Overview:
In this role, you will be responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns. With a heavy focus on digital platforms, insights, and consumer engagement, you will ensure our client's brands connect with end-users across the entire customer journey to drive brand awareness, loyalty, and market share.
- Develop consumer campaigns across digital, social, and traditional media, translating brand strategies into compelling messages, influencer marketing, PR, and pharmacy activations.
- Own digital platforms (content calendars, websites, social media) and run performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
- Use data analytics, consumer research, and active feedback to constantly optimize campaign performance.
- Map the consumer journey to build loyalty, execute in-store activations/retail partnerships, and develop educational materials like videos and online content.
- Partner with the internal Rx Brand Manager to align messaging, and manage external creative agencies, research firms, and vendors.
- Ensure all consumer marketing activities strictly comply with SAHPRA and ASA codes.
- Degree in Marketing, Communications, or Business.
- 3–5 years in consumer brand management (OTC experience is highly advantageous).
- Proven success in brand launches and driving growth within the digital space is advantageous.
- Candidates must provide a portfolio or case studies demonstrating proof of results in campaign execution.
- Strong capabilities in digital marketing, consumer insights, social media management, and agency handling.
Contact Hire Resolve for your next career-changing move.
Our client is offering a highly competitive salary for this role based on experience.
Apply for this role today, contact Amy West at Hire Resolve or on LinkedIn
You can also visit the Hire Resolve website: hireresolve.us or email us your CV: [email protected]
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.
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