User Testing and Market Research

3 weeks ago

Johannesburg, Gauteng, South Africa Tower Group Full time

Role purpose:

To conduct UX and market research for Vodacom Financial & Digital Lifestyle Services' Digital & Marketing team. The responsible individual will need to handle day-to-day UX research activities including recruitment, planning and coordinating usability tests, observing and running of tests, documentation of insights, reporting and presenting outcomes to stakeholders. The person will have to support the UX team by maintaining an up to date view of our users' digital habits, behaviour's and needs. The objective is to support the UX lead in achieving research goals.

Key accountabilities and decision ownership

• Conduct UX research for Vodacom Financial & Digital Lifestyle Services.

• Design studies that address both user behavior and attitudes.

• Conduct research using a wide variety of qualitative methods, subset of quantitative methods (i.e. surveys), and interpret analysis through the lens of UX, HCI (Human-Computer Interaction), and social science.

• Recruit participants and assist UX designers in running user testing studies.

• Generate insights, that both fuel ideation and evaluate designs.

• Research the latest visual design, UI and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements

• Conducting best practice research to develop and improve UI and interaction design to solve end user problems effectively.

• Create sound recommendations after each stage of testing and ideation based on research and user observations.

• Research market, customers and potential customers to keep an up to date view of digital habits, behaviors and user needs.

• Generate profiles to be used in the creation of empathy maps and personas.

• Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately.

• Work cross-functionally with UX designers and product management.

• Support our UX design lead on studies and assist in achieving research goals.

• Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact. Identify best method or mix of methods to address research questions, with consideration for timeline and resources with minimal guidance.

• Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process.

• Build strong stakeholder relationships, effectively to make decisions based on a strong understanding of business, customer and design tradeoffs.

• Participate in team activities and team planning with the aim of improving team skills, awareness and quality of work.

• Present results from usability tests and other user research to project teams.

• Monitor statistics and analytics (such as Adobe Analytics) across sites with an aim of obtaining a better understanding of user behaviour and improving user journeys.

• Actively work on improving user experience and engagement across all our sites and products.

• Evangelise good user experience, demonstrating measurable value to other team-members and stakeholders, and encouraging a culture of UX.

• Foster a healthy tension between stakeholders, encouraging discussions that take into account business needs, user needs, and what is possible. Core competencies, knowledge and experience
Competencies:

• Comprehensive knowledge in a variety of industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing and Card sorting.

• Demonstrated ability to plan and conduct research in close collaboration with people in a variety of roles, including design, technology, and product management.

• Knowledge of quantitative, behavioral analysis, and statistical concepts

• Experience with survey research (questionnaire design, sampling, analysis).

• Experience working in a collaborative team and working directly with developers for implementation of designs

• Excellent communication (presentation and interpersonal skills )

• Understanding of qualitative analysis and reporting methods suitable for the fast pace of industry; ability to quickly shift the methodology and scope of research projects to meet short deadlines while collecting the best possible data and delivering actionable results.

• Experience in creating user testing scripts and leading testing sessions.

• Experience creating UX test protocols, specifications and presentations.

• Good understanding of UX and UCD design principles.

• Experience working with Agile processes.


Must have technical / professional qualifications:

• 5 - 8 Years' experience within a Design Research role

Preferred Qualification

• Degree in the humanities: Psychology, Sociology, Politics, Anthropology, etc

• Commerce Degree is also welcome

• Post graduate qualification is an added bonus

Preferred Certifications

• Usability Analyst Certification

Type of Exposure

• In-depth understanding of human behaviour

• Ethnography

• Human Computer Interactions

• Behavioural studies

• Translating behaviour to create predictive models

• Analysing and interpreting quantitative and qualitative data

• Communicating Research results to stakeholders

• Finding better/new ways to do things / improve / redesign

Technical / Professional Knowledge

• UX design

• Research + testing

• Market awareness

• Concept presentation

• Communication and negotiation

• Report writing


Behavioural Competencies

• Relationship Building

• Decision Making

• Critical Appraisal

• Analytical Thinking

• Persuading & Influence

• Active Listening

• Perseverance, good work ethic and initiative.

Key performance indicators [max 3]:

• Facilitate user experience research into the design of products and services and design interfaces to effectively communicate the brand and enrich the customers experience.

• Advocate for the end-user throughout the development process and work closely with other members of the Design Team to craft a world-class user experience

• Conduct research to develop and improve features of products and to balance user needs, technical constraints, and business objectives to solve user problems effectively.

  • User Testing and Market Research

    1 day ago

    Johannesburg, Gauteng, South Africa Tower Group Full time

    To conduct UX and market research for Vodacom Financial & Digital Lifestyle Services' Digital & Marketing team. The responsible individual will need to handle day-to-day UX research activities including recruitment, planning and coordinating usability tests, observing and running of tests, documentation of insights, reporting and presenting outcomes to...

  • Market Research UX Designer

    1 day ago

    Johannesburg, Gauteng, South Africa Tower Group Full time

    Tower Group is seeking a skilled Market Research UX Designer to support our UX lead in achieving research goals. This role involves conducting UX and market research for Tower Group's Digital & Marketing services, handling day-to-day UX research activities, and recruiting participants for user testing studies.About the RoleConduct UX research for Tower...

  • UX Researcher

    4 weeks ago

    Johannesburg, Gauteng, South Africa MECS Africa Full time

    Roles and Responsibilities: Collaborate with Cross-Functional Teams: Work closely with the UX Research team to establish research goals and implement comprehensive research strategies. Contribute to Research Planning: Assist in organising and executing user research projects, including competitive analysis to inform design decisions. Use research insights to...

  • User Research Lead

    2 days ago

    Johannesburg, Gauteng, South Africa SPECD Pty Ltd Full time

    About the PositionThis is an exciting opportunity for a seasoned UX Designer to join our team at SPECD Pty Ltd.The successful candidate will have a strong understanding of human-computer interaction and be able to design effective solutions. Key responsibilities include creating wireframes, prototypes, and user flows, and working with UI Designers to...

  • Digital User Behavior Analyst

    1 day ago

    Johannesburg, Gauteng, South Africa Tower Group Full time

    We are looking for a skilled Digital User Behavior Analyst to join our Digital & Marketing team at Tower Group. As a Digital User Behavior Analyst, you will be responsible for conducting UX and market research, analyzing user behavior and needs, and developing insights to inform product decisions.Key ResponsibilitiesConduct UX research for Tower Group's...

  • Senior User Experience Designer

    1 day ago

    Johannesburg, Gauteng, South Africa Foolproof Full time

    SENIOR UX DESIGNER WITH RESEARCHPLEASE NOTE: This is an initial 6 month contract role.We are Foolproof, a product design specialist, working closely with Indigo Slate, a Seattle based Marketing powerhouse with deep expertise in marketing for technology brands. Both companies are owned by Zensar, a global technology provider. Regardless of the brand, each...

  • Senior User Interface Designer

    2 days ago

    Johannesburg, Gauteng, South Africa Communicate Recruitment Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Communicate RecruitmentDriving IT Recruitment Success | Technical RecruitingSenior UI/UX Designer – Shape the Future of Digital ExperiencesAre you a visionary Senior UI/UX Designer who thrives on pushing creative boundaries? Do you dream in Figma, obsess over...

  • UX Market Insights Specialist

    1 day ago

    Johannesburg, Gauteng, South Africa Tower Group Full time

    Tower Group seeks an experienced UX Market Insights Specialist to support our UX lead in achieving research goals. This role involves conducting UX and market research for Tower Group's Digital & Marketing services, handling day-to-day UX research activities, and recruiting participants for user testing studies.About the RoleConduct UX research for Tower...

  • Market Researcher

    3 weeks ago

    Johannesburg, Gauteng, South Africa Curiska Full time

    We are recruiting for a Qualitative Market Researcher for a leading market research agency. If you have 2-3 years' experience in market research and are eager to take on new challenges, we want to hear from youKey Responsibilities:Lead qualitative research projects and provide actionable insights.Build and maintain strong client relationships.Manage...

  • Market Researcher

    1 day ago

    Johannesburg, Gauteng, South Africa Curiska Full time

    We are recruiting for a Qualitative Market Researcher for a leading market research agency. If you have 2-3 years' experience in market research and are eager to take on new challenges, we want to hear from youKey Responsibilities :Lead qualitative research projects and provide actionable insights.Build and maintain strong client relationships.Manage...

  • Market Research Analyst

    3 weeks ago

    Johannesburg, Gauteng, South Africa African Ambition Full time

    Market Research AnalystLocation: JHBBasic: R450 000 PAMarket research is the engine that drives our business forward. We are searching for a qualified market research analyst to research market and consumer trends. They will understand our business objectives and strategically analyse relevant data to help us improve marketing and sales initiatives. In...

  • Senior User Interface Visionary

    2 days ago

    Johannesburg, Gauteng, South Africa Communicate Recruitment Full time

    We are seeking a Senior UI/UX Designer to drive innovation and creativity within our team at Communicate Recruitment.About the JobThis is a mid-senior level position that requires 7+ years of UI/UX design experience, a strong portfolio, and mastery of Figma and scalable design systems.The ideal candidate will be passionate about user-centered design,...

  • Senior User Interface Designer

    2 days ago

    Johannesburg, Gauteng, South Africa Communicate Recruitment Full time

    Senior UI/UX Designer – Shape the Future of Digital ExperiencesAre you a visionary Senior UI/UX Designer who thrives on pushing creative boundaries? Do you dream in Figma, obsess over user experience, and love mentoring designers to elevate their craft? If so, we need YOU to take the lead in designing innovative, user-friendly, and visually stunning...

  • User Experience Designer

    5 days ago

    Johannesburg, Gauteng, South Africa FNB South Africa Full time

    Job title : User Experience DesignerJob Location : Gauteng, JohannesburgDeadline : April 21, 2025Quick Recommended LinksJobs by Location Job by industries Job DescriptionHello Future User Experience Designer        Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly...

  • Market Research Specialist

    1 day ago

    Johannesburg, Gauteng, South Africa Curiska Full time

    We are recruiting a talented Qualitative Market Researcher for our team at Curiska. The ideal candidate has 2-3 years of experience in market research and is eager to take on new challenges.Key Responsibilities :Lead qualitative research projects, deliver actionable insights, and drive business growth.Develop strong client relationships built on trust and...

  • Market Research Consultant

    54 minutes ago

    Johannesburg, Gauteng, South Africa Curiska Full time

    Job DescriptionWe are seeking a highly skilled Market Research Consultant to join our team at Curiska.The successful candidate will be responsible for designing effective solutions that incorporate a range of different methodologies, including qualitative and quantitative research techniques.Main Responsibilities:Compiling and analyzing data using various...

  • User Experience Designer

    1 week ago

    Johannesburg, Gauteng, South Africa Wesbank Full time

    time left to apply End Date: March 25, 2025 (3 days left to apply)job requisition id R16625Job DescriptionHello Future User Experience DesignerWelcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.As part of our talent team, you will be...

  • Marketing Researcher Role

    1 day ago

    Johannesburg, Gauteng, South Africa Curiska Full time

    Curiska is seeking a qualified Market Researcher to join our team. The ideal candidate will have experience in qualitative market research and be able to communicate complex ideas effectively.Job Requirements :Lead research projects and provide recommendations to clients.Develop and maintain strong relationships with clients.Stay up-to-date with industry...

  • Market Researcher

    5 days ago

    Johannesburg, Gauteng, South Africa Alistair James Company Ltd Full time

    As a Business & Pricing Analyst at Alistair Group, you will play a vital role in driving business growth and profitability through effective pricing strategies and logistics solutions. You will conduct market research, analyze data, and collaborate with cross-functional teams to develop and implement business strategies.About UsAlistair Group is one of East...

  • Test Analyst

    5 hours ago

    Johannesburg, Gauteng, South Africa Staff Unlimited Recruitment Pty Ltd T A MPC Recruitment Group EC Full time

    The company requires the services of a Test Analyst in the Technology Department. We require a self-starter with an outgoing personality and the ability to communicate at all levels. The successful candidate will be required to facilitate Testing within the Technology testing team.Key duties and responsibilities:Responsible for designing, developing, and...