Marketing Coordinator

3 weeks ago

Franschhoek, South Africa Phoenix Recruitment Full time

Duties: Collaborating efforts with the hotel teams on all matters impacting the public communications and relationsProviding content support to sales teams responsible for OTAs, OTOs and traditional trade relationshipsDelivery of cutting-edge marketing and communication materialResponsible for coordinating marketing specific site inspections with media / PR agencies.Design and production of all brand creative content and collateral.Support the wider marketing function on key projects, campaigns and additional workload as and when required to do soAchievement of quality improvements as agreed by the Department Management in response to Market feedbackEnsure that savings are made through negotiating improved pricing for marketing materialsProvide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, LinkedIn etc), email, and webCoordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboardsAssist with website content updates, light CMS work (e.g., WordPress)Stay up to date with digital marketing best practices, tools, and trendsIdentify trends and insights and optimize spend and performance based on the insight.Instrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements: Grade 12A formal marketing qualification will be an advantageAt least 13 years experience in digital marketing, social media, or content coordination.A basic understanding of the hospitality and wine industry (high end) would be beneficial.Familiarity with SEO / SEM basics, PPC, content strategy, and community engagementSocial tools: Hootsuite, Later, Meta Business SuiteAnalytics tools: Google Analytics, Facebook InsightsKnowledge on Email platforms like Mailchimp, Campaign Monitor, or similarKnowledge of CMS platforms: WordPress or similarGraphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.Process excellence and service deliveryExcellent quality and attention to detailInnovation for resultsAbility to work effectively when under pressureTeamwork and cross organisational collaborationAnalytical mindset comfortable reviewing metrics and translating them into insightsCurious, collaborative, and eager to grow in a fast-paced marketing team

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