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Marketing Data Analytics Manager

4 months ago

Johannesburg, South Africa Ad Talent Full time

Our client:
They are a dynamic and innovative sports-based company at the forefront of the marketing and sponsorship industry. As a leading external agency, they partner with clients to elevate their brand presence through strategic sponsorships and impactful marketing campaigns. Their commitment to excellence is reflected in our team of dedicated professionals who drive success through data-driven insights.

Role Overview:
As a Marketing Data Analytics Manager, you will play a pivotal role in shaping the success of our clients' sponsorships by managing the measurement process and delivering actionable insights. You will collaborate with cross-functional teams and leverage your expertise to enhance our clients' marketing strategies.

Key Responsibilities:

  1. Develop and nurture the clientssponsorship measurement model.
  2. Spearhead 'impact marketing' as a central business objective, ensuring efficient measurement and reporting on clients' campaigns and sponsorships.
  3. Gather, assess, and leverage pertinent marketing and sponsorship data to generate actionable insights and strategic plans.
  4. Formulate and deliver comprehensive reports to clients, pinpointing areas for enhancement and spotlighting the triumphs of campaigns.
  5. Lead the incorporation of software tools, including SQL, Power BI, and external marketing measurement tools.
  6. Foster connections with clients and partners, facilitating the acquisition of essential data for reporting.
  7. Collaborate closely with the Sponsorship Analytics Executive to construct and uphold a repository of historical information.
  8. Infuse data insights into the overarching campaign strategy, collaborating seamlessly with cross-functional teams.
  9. Conduct surveys tailored to clients' markets and meticulously analyze the gathered results.
  10. Harness collected data to contribute to the development of impactful case studies and compelling awards submissions.
  11. Execute thorough online research, meticulously catalog findings in databases, and craft insightful reports.
  12. Stay attuned to industry trends and adopt best practices in reporting, analytics, and insights.
  13. Address impromptu data analysis and research requirements with promptness and precision.

Experience & Qualifications:

  • Minimum 3 years' experience in marketing analytics.
  • Bachelor's degree in commerce, economics, marketing, or similar qualification, with courses in data analysis.

Knowledge:

  • Basic proficiency in SQL.
  • Familiarity with data visualization in Power BI (Advantageous).
  • Proficient in Microsoft Excel, including formulas.
  • Understanding of key metrics for measuring the success of marketing/sponsorship campaigns.
  • Strong knowledge of data analytics methods.

Skills:

  • Proficient in data management.
  • Expertise in data analysis and reporting.
  • Business acumen and technical aptitude.
  • Understanding of data governance.
  • Strong people and process management skills.
  • Ability to meet deadlines consistently.
  • Excellent communication and presentation skills.