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Innovation Specialist
4 weeks ago
- Jobs by Location
- Job by industries
Key roles and responsibilities:
- Innovation idea and opportunity identification by applying the Front-end innovation process
- Developing and sustaining a balanced short- to long-term innovation pipeline for the respective Zone sub-category and brands
- Building, expand, develop, romance liquid and pack innovations that support the business’ financial objectives, identifying and working with different business models
- Planning and delivering regional and local innovation projects through SMARTgate up to launch by defining effective solutions against consumer desirability, technical and supply feasibility, and financial viability
- Development of differentiated and compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
- Building concept business cases including P&L at SKU level to determine optimal concept financial viability
- Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
- Supporting innovation capability building, ZBB management
Profile:
- A three year related degree in a prerequisite; post graduate degree in business/marketing preferred
- Minimum 5 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred; experienced in ATL and TTL creative and campaigns preferred
- Strong project management skills and proven track record of project delivery
- Established leadership ability at mid level
- Demonstrated ability to manage projects across multidisciplinary teams.
- Proven track record or launched innovation initiatives
- Problem Solving/ Agile Methodology capable
- Financial business case understanding
- Media / Advertising / Branding jobs