Marketing Manager

1 week ago


Pietermaritzburg, KwaZulu-Natal, South Africa Accountancy Placements Pietermaritzburg Full time
Responsibilities:

Daily Marketing Activities
  • Develops and maintains a strong understanding of the competitive landscape to guide staff, managers, and directors
  • Ensures the firm retains its competitive edge and continues to capture market share by understanding the perspectives of the bank business units and their view of the competition
  • Understand and market the firms various service lines and increase brand awareness nationally
  • Design, order and distribute marketing materials and literature
  • Responsible for internal campaigns
  • Assist with the collation of information for promotional literature
  • Writing articles and promotional material for the company
  • Maintenance of social media sites (website, Twitter and Facebook)
  • Updating and maintaining the marketing department documentation and databases
  • Managing events and exhibitions
  • Booking venues as required
  • Facilitation and coordination of the corporate social responsibility initiatives of the firm
  • Development and circulation of internal newsletter and other communication
Media
  • Managing Press events and press kits
  • Monitoring media coverage
  • Researching and evaluating new media and magazines
  • Collating and analysing media coverage
  • Monitoring and reporting of competitor activities regarding media use and events
Market Research
  • Undertake market research as directed by the CEO. Collate data and present findings back to the CEO
  • Undertake customer surveys; collate data and present findings back to the CEO
  • Competitor profiling
Financial Aspects
  • Measure the effectiveness of marketing activities
  • Identify and suggest cost-effective marketing activities for the brand and service lines
General
  • Provide general support to all Managers and Directors
  • Development of the annual Marketing Strategy and Operational Plan
Requirements
  • 3 years experience in a marketing environment industry
  • Tertiary Qualifications in Marketing
  • Grade 12
  • Excellent attention to detail

Due to the high volume of applications received, only suitable candidates who meet the criteria of this vacancy will be contacted.
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