Marketing Manager
1 week ago
Daily Marketing Activities
- Develops and maintains a strong understanding of the competitive landscape to guide staff, managers, and directors
- Ensures the firm retains its competitive edge and continues to capture market share by understanding the perspectives of the bank business units and their view of the competition
- Understand and market the firms various service lines and increase brand awareness nationally
- Design, order and distribute marketing materials and literature
- Responsible for internal campaigns
- Assist with the collation of information for promotional literature
- Writing articles and promotional material for the company
- Maintenance of social media sites (website, Twitter and Facebook)
- Updating and maintaining the marketing department documentation and databases
- Managing events and exhibitions
- Booking venues as required
- Facilitation and coordination of the corporate social responsibility initiatives of the firm
- Development and circulation of internal newsletter and other communication
- Managing Press events and press kits
- Monitoring media coverage
- Researching and evaluating new media and magazines
- Collating and analysing media coverage
- Monitoring and reporting of competitor activities regarding media use and events
- Undertake market research as directed by the CEO. Collate data and present findings back to the CEO
- Undertake customer surveys; collate data and present findings back to the CEO
- Competitor profiling
- Measure the effectiveness of marketing activities
- Identify and suggest cost-effective marketing activities for the brand and service lines
- Provide general support to all Managers and Directors
- Development of the annual Marketing Strategy and Operational Plan
- 3 years experience in a marketing environment industry
- Tertiary Qualifications in Marketing
- Grade 12
- Excellent attention to detail
Due to the high volume of applications received, only suitable candidates who meet the criteria of this vacancy will be contacted.
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