Brand Manager
3 weeks ago
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Description
- Your Role: Brand Custodian & Growth Driver
- As the Brand Manager, you'll oversee the brand's positioning, performance, and expansion, ensuring it resonates with consumers, retailers, and key market segments.
How You'll Make an Impact:
Brand & Product Strategy
- Manage the product portfolio and drive strategic NPD (New Product Development) launches.
- Align brands with consumer needs, key retailer groups, and regional market trends.
- Implement growth drivers through trade activities, brand awareness campaigns, and national & tactical projects.
Sales & Market Insights
- Analyse sales data, market trends, and consumer behaviour to identify opportunities.
- Adapt brand strategies to reflect market shifts and retailer dynamics.
- Ensure brands stay competitive through a clear understanding of the retail landscape.
Project Execution & Budget Management
- Plan and execute marketing campaigns with the Brand Marketing Manager.
- Work with internal teams and agencies to bring brand strategies to life.
- Monitor performance and make data-driven decisions to optimize results.
- Track and manage budgets to ensure the best ROI on marketing activities.
Retail & Trade Engagement
- Strengthen brand presence across key retailers and distribution channels.
- Engage with key account managers and execute activities to drive in-store visibility and sales growth.
- Work closely with sales teams to align brand goals with retail execution.
Why Montego?
- We're Africa's leading pet nutrition brand, rapidly expanding into international markets. Join a team that values innovation, collaboration, and market leadership in the pet care industry.
Requirements
What We're Looking For:
- Brand Custodian – Experience in managing brand portfolios and market positioning.
- Marketing Expert – Diploma/Degree in Marketing, Business, or a related field.
- Strategic Thinker – Proven experience in FMCG or the pet industry.
- Data-Driven Decision Maker – Strong ability to analyse sales trends and consumer behaviour.
- Campaign Leader – Skilled in trade activations, brand awareness, and tactical projects.
- Retail-Savvy – Understanding of key retailer groups, channels, and competitive dynamics.
- Tech-Savvy – Proficient in CRM tools and marketing software.
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