Brand Manager

3 weeks ago


Centurion, Gauteng, South Africa Montego Pet Nutrition Full time
Job title : Brand Manager (Centurion)Job Location : Gauteng, CenturionDeadline : March 24, 2025Quick Recommended Links
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Description

  • Your Role: Brand Custodian & Growth Driver 
  • As the Brand Manager, you'll oversee the brand's positioning, performance, and expansion, ensuring it resonates with consumers, retailers, and key market segments. 

How You'll Make an Impact: 
Brand & Product Strategy 

  • Manage the product portfolio and drive strategic NPD (New Product Development) launches. 
  • Align brands with consumer needs, key retailer groups, and regional market trends. 
  • Implement growth drivers through trade activities, brand awareness campaigns, and national & tactical projects. 

Sales & Market Insights 

  • Analyse sales data, market trends, and consumer behaviour to identify opportunities. 
  • Adapt brand strategies to reflect market shifts and retailer dynamics. 
  • Ensure brands stay competitive through a clear understanding of the retail landscape. 

Project Execution & Budget Management 

  • Plan and execute marketing campaigns with the Brand Marketing Manager. 
  • Work with internal teams and agencies to bring brand strategies to life. 
  • Monitor performance and make data-driven decisions to optimize results. 
  • Track and manage budgets to ensure the best ROI on marketing activities. 

Retail & Trade Engagement 

  • Strengthen brand presence across key retailers and distribution channels. 
  • Engage with key account managers and execute activities to drive in-store visibility and sales growth. 
  • Work closely with sales teams to align brand goals with retail execution. 

Why Montego? 

  • We're Africa's leading pet nutrition brand, rapidly expanding into international markets. Join a team that values innovation, collaboration, and market leadership in the pet care industry. 

Requirements
What We're Looking For: 

  • Brand Custodian – Experience in managing brand portfolios and market positioning. 
  • Marketing Expert – Diploma/Degree in Marketing, Business, or a related field. 
  • Strategic Thinker – Proven experience in FMCG or the pet industry. 
  • Data-Driven Decision Maker – Strong ability to analyse sales trends and consumer behaviour. 
  • Campaign Leader – Skilled in trade activations, brand awareness, and tactical projects. 
  • Retail-Savvy – Understanding of key retailer groups, channels, and competitive dynamics. 
  • Tech-Savvy – Proficient in CRM tools and marketing software. 
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