Campaign Management Lead
2 weeks ago
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Job Description
Role purpose
- To develop, manage, and execute integrated marketing campaigns that drive growth and revenue for Syngenta's product portfolio.
- The Campaign Lead will enhance Syngenta's value proposition through innovative marketing strategies, manage specific product portfolios, create impactful campaigns, and oversee performance tracking against budget and prior year results.
Accountabilities
- Develop and implement strategic marketing campaigns aligned with business objectives and product life-cycle stages.
- Design and coordinate campaign execution across traditional marketing channels, collaborating with internal teams and external agencies.
- Translate product offerings into compelling customer-centric value propositions.
- Conduct monthly tracking and reporting on portfolio performance vs. budget and prior year results.
- Analyze campaign performance and market trends to inform future strategies.
- Manage campaign budgets effectively to maximize ROI.
- Ensure regulatory compliance in all marketing activities.
- Collaborate closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches.
- Foster cross-functional collaboration to drive integrated solutions and campaign success.
Qualifications
Knowledge, Skills & Experience
Critical Knowledge
- Bachelor's degree in Agriculture, Marketing, Business, or related field.
- Deep understanding of agricultural industry, including crop protection, seed care, and on-farm activities.
- Comprehensive knowledge of traditional marketing principles and channels.
- Strong grasp of commercial concepts and product development processes.
- Understanding of agronomy and its application in marketing contexts.
- Awareness of relevant industry regulations and compliance requirements.
- Basic understanding of digital marketing principles to facilitate collaboration with the digital team.
Critical Skills
- Strategic thinking and ability to align campaigns with business goals.
- Excellent project management and organizational skills.
- Strong data analysis and interpretation capabilities
- Proficiency in performance tracking and reporting
- Outstanding written and verbal communication skills.
- Ability to work effectively in cross-functional teams.
- Budget management and financial acumen.
- Skill in integrating traditional and digital marketing efforts.
Critical Experience
- Minimum 5 years of experience in agricultural marketing or related field.
- Proven track record in developing and executing successful marketing campaigns across traditional channels.
- Experience in applying agronomic knowledge to support commercial operations.
- Demonstrated ability to use data analytics to drive marketing decisions.
- History of successful cross-functional project leadership.
- Experience in collaborating with digital marketing teams for integrated campaigns.
Critical success factors & key challenges
- Balances creativity with technical expertise.
- Customer-centric approach to campaign development.
- Adaptability and learning agility in a fast-paced environment.
- Ability to lead and manage change positively.
- Curiosity and passion for innovation in agricultural marketing.
- Effective collaboration with digital marketing specialists.
- Agriculture / Agro-Allied jobs
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