Campaign Management Lead

2 weeks ago


Pretoria, Gauteng, South Africa Syngenta Full time
Job title : Campaign Management Lead - MarketingJob Location : Gauteng, PretoriaDeadline : April 04, 2025Quick Recommended Links
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Job Description
Role purpose

  • To develop, manage, and execute integrated marketing campaigns that drive growth and revenue for Syngenta's product portfolio. 
  • The Campaign Lead will enhance Syngenta's value proposition through innovative marketing strategies, manage specific product portfolios, create impactful campaigns, and oversee performance tracking against budget and prior year results.

Accountabilities

  • Develop and implement strategic marketing campaigns aligned with business objectives and product life-cycle stages.
  • Design and coordinate campaign execution across traditional marketing channels, collaborating with internal teams and external agencies.
  • Translate product offerings into compelling customer-centric value propositions.
  • Conduct monthly tracking and reporting on portfolio performance vs. budget and prior year results.
  • Analyze campaign performance and market trends to inform future strategies.
  • Manage campaign budgets effectively to maximize ROI.
  • Ensure regulatory compliance in all marketing activities.
  • Collaborate closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches.
  • Foster cross-functional collaboration to drive integrated solutions and campaign success.

Qualifications
Knowledge, Skills & Experience 

Critical Knowledge

  • Bachelor's degree in Agriculture, Marketing, Business, or related field.
  • Deep understanding of agricultural industry, including crop protection, seed care, and on-farm activities.
  • Comprehensive knowledge of traditional marketing principles and channels.
  • Strong grasp of commercial concepts and product development processes.
  • Understanding of agronomy and its application in marketing contexts.
  • Awareness of relevant industry regulations and compliance requirements.
  • Basic understanding of digital marketing principles to facilitate collaboration with the digital team.

Critical Skills 

  • Strategic thinking and ability to align campaigns with business goals.
  • Excellent project management and organizational skills.
  • Strong data analysis and interpretation capabilities
  • Proficiency in performance tracking and reporting
  • Outstanding written and verbal communication skills.
  • Ability to work effectively in cross-functional teams.
  • Budget management and financial acumen.
  • Skill in integrating traditional and digital marketing efforts.

Critical Experience

  • Minimum 5 years of experience in agricultural marketing or related field.
  • Proven track record in developing and executing successful marketing campaigns across traditional channels.
  • Experience in applying agronomic knowledge to support commercial operations.
  • Demonstrated ability to use data analytics to drive marketing decisions.
  • History of successful cross-functional project leadership.
  • Experience in collaborating with digital marketing teams for integrated campaigns.

Critical success factors & key challenges

  • Balances creativity with technical expertise.
  • Customer-centric approach to campaign development.
  • Adaptability and learning agility in a fast-paced environment.
  • Ability to lead and manage change positively.
  • Curiosity and passion for innovation in agricultural marketing.
  • Effective collaboration with digital marketing specialists.
     
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