Lead generation

1 week ago


Pretoria, South Africa IT Ridge Technologies Full time

Responsibilities:

  • Develop and implement the company's Lead Generation strategy.
  • Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.
  • Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
  • Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
  • Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
  • Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
  • Conduct research to identify and test new lead generation channels and platforms.
  • Develop and refine messaging across various platforms to improve lead quality.
  • Advise and collaborate with call centre Managers on effective dialler strategies for leads.
  • Administer data in compliance with the PoPI Act and DMASA requirements.

Qualifications:

  • Bachelor’s degree or relevant industry qualification is advantageous.
  • Experience in lead generation in call centre environments.

Experience and Knowledge:

  • At least 4 years’ experience in data and lead generation analysis.
  • Knowledge of CRM and database management tools.
  • Advanced Excel skills.

Competencies:

  • Strong knowledge of different media, digital and social media platforms.
  • Strong production skills (e.g., TV, Radio, Digital platforms).
  • Ability to work both internally and externally with various agencies and call centres.
  • Understanding of different call centre management tools and how to integrate them.
  • Budget management skills, with a strong attention to detail.
  • Strong prospecting skills.
  • Deadline-driven and resilient.
  • Strong collaborative and communication abilities.
  • Business acumen, with effective time management and decision-making skills.
  • Capability to manage multiple projects with precision and efficiency

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