Category Marketing Manager

3 weeks ago

Johannesburg, South Africa Switch Recruit Full time

We are looking for a candidate with strong numerical fluency, effective problem-solving skills, and the ability to resolve issues in a timely manner. The ideal person will have excellent time management, consistently meet deadlines, demonstrate strong leadership, work accurately and thoroughly under pressure, and take ownership of initiating and leading the implementation of marketing plans and strategies for their assigned category.Responsibilities:Develop and execute yearly marketing activity plans for categories, integrating e-commerce strategiesManage the P&L and budgets of assigned categoriesAct as a brand ambassador, driving brand equity, awareness, and off-takeOversee overall category performance, including sales, distribution, and equityConduct market analysis and manage product launches across traditional and e-commerce channelsMonitor marketing activity performance, measure campaign success, and generate reportsLead innovation and development initiatives, including new products, packaging, campaigns, and consumer promotionsCollaborate with business development and finance on pricing strategies and revenue targetsLiaise with research providers to gather market data and consumer insights for decision-makingOrganize key events such as product launches, exhibitions, and product shootsRequirements:Bachelorâs or Masterâs degree in Business Marketing5â7 years of marketing experience, including at least 2 years as a Marketing Manager, with solid understanding of sales and operationsStrong category expertise and experience in e-commerceAnalytical and data-driven mindsetAbility to identify trends and adapt to customer preferencesCreative thinker with a track record of generating innovative ideasPet ownership is a plus

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