Dealer Principal

Job Context
MAIN PURPOSE OF THE DEALER PRINCIPAL

• To ensure maximum efficiency and profitability of the Company whilst giving customer satisfaction.
• To formulate and administer Company policy.
• To control cash flow, stocks and assets at a level commensurate with profit requirements and satisfactory return on investment.
• To maximise Company profitability through the sale of vehicles, associated products, parts and labour.

Specific Role Responsibilities
OBJECTIVES AND KEY TASKS
Improved Profitability:-

• To ensure all departments achieve profit margins as per their objectives.
• To ensure Company attains an overall net profit as per budgets.
• To continually monitor the financial situation on a daily/weekly basis to achieve financial objectives.
• To examine all accounts, operating controls and composite figures to initiate improvement or corrective action where required.
• To ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities as necessary.
• To forecast peak sales criteria and cash requirements.
• To monitor and control availability of vehicle and parts stock in line with customer demand and projected sales.
• To maintain and where possible increase market penetration to meet company objectives.
• To improve stock turnover ratios, reduce stock holding value and increase sales to meet company objectives.

Customer Service and Satisfaction:-

• To maintain a high level of customer satisfaction whilst maximising profits.
• To improve the quality of customer service and retention by enhanced facilities, improved technical skills resulting in lower cost of ownership and improved marketing methods.
• To ensure high standards of quality and workmanship.

Cost Control:-

• To maintain effective control of expenses in line with budget objectives.
• To carry out monthly examination of management accounts.
• To ensure maximum cost effective stock turnover ratios.
• To ensure all customer invoices have been prepared and submitted.
• To examine daily/weekly/monthly debtor situation ensuring collection of outstandings.
• To analyse all training requirements and related costs to provide a satisfactory staff training and development programme to assure effective staff and provide job satisfaction.

LIMITS OF AUTHORITY

• Capital Expenditure:- Limited only by resources
• Personnel:- Ultimate authority in recruitment and dismissal of Staff.
• Operational:- Authorised to operate the Company to meet shareholders' requirements and expectations.

MAIN JOB FUNCTIONS.
Staff:-

• To establish and agree labour and staff requirements with directors and line management.
• To ensure training needs are met and accurate records kept to maximise possible grants.
• To operate staff performance appraisal system and ensure action taken on results.
• To establish and review operation of salary scales and incentive schemes.

Administration:-

• To ensure that the Company is operated correctly within the law. To review all departmental activities and reporting systems.
• To ensure Company operates incentive schemes in line with Manufacturers' recommendations.
• To ensure that adequate safety and security measures have been installed to protect Company personnel and property.

Communications:-

• To maintain good liaison with directors and line managers.
• To ensure direct liaison with manufacturers, professional bodies, suppliers, statutory representatives and all other contacts.

Marketing:-

• To plan and oversee the completion of sales campaigns, advertising and promotional activities and to ensure their cost-effectiveness.
• To instigate research into customer satisfaction and requirements for improvement.

Finance:-

• To keep financial structure of the Company under constant review.
• To review all pricing policies, sales discounts, fleet discounts, parts pricing and labour rates.
• To monitor Labour Performance against known standards.

Qualifications and Experience

• At least 5 year experience in the same or similar role.
• Financial Qualification (Pref) or extensive financial experience. Matric / Equivalent. FICA, FAIS & CPA knowledge

Skills and Personal Attributes

• Knowledge and experience of the retail motor industry of the highest level.
• Skills, experience and knowledge of modern business methods and controls.

Job Type: Full Time

Qualification: Higher National Certificate , Matric , National Certificate

Experience: 5 years

Location: Gauteng

City: Centurion

Job Field: Sales / Marketing / Retail / Business Development

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Education Requirements: high school

Experience Requirements: 60 month

Experience in Place of Education: NO