Digital Field Marketing Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location MI Regional Office Cape Town, Arthur's Road, Western Cape, South Africa, South Africa VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Non-Management

JOB SUMMARY
The Digital Field Marketing Center of Excellence is currently recruiting for a Digital Marketing Co-Ordinator.

This position will support Digital Specialists with the completion of defined tasks as requested by relevant field marketing teams for the hotels who participate in select Digital Field Marketing packages and services valid across Europe, Middle East & Africa.


The role requires a primary focus in ensuring content is consistently reviewed and approved content is updated across the specific digital platforms and channels, provide monthly automated reports to participating hotels and support search engine optimization efforts to maximize online presence that attribute to the hotels performance.


CANDIDATE PROFILE

Education and Experience

  • Diploma in marketing or related field or equivalent certification from higher education advantageous
  • Digital marketing experience advantageous
  • Organized, detailoriented and deadlinesensitive; takes initiative and anticipates needs

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies
Delivers against all aspects of the Digital Marketing program and associated services for hotels and Areas.

This includes:

  • Update EPIC fields associated to hotels website pages.
  • Ensure Hotels online positioning is up to date and correct. (GMB listings)
  • Update and load photography into digital asset library ensuring correct compliance
  • Support with link and PDF loading on hotel websites
  • Update alert and emergency messaging
  • Load hotels offers as directed by hotel team and continent team
  • Ensure Tripadvisor listing and updates as needed from hotel
  • 3rd Party listings (OTA's) and content scores updates to hotels
  • Add content as directed through Marriott systems
  • Provide detailed feedback on content audits and scores

Search Engine Optimisation

  • Support with the quality assurance of various reports and deliverables for hotels in the programme
  • Support with the general administration of the programme including the maintenance of tracking sheets and internal folder structure
  • Publishing content optimization updates for hotels in the programme across the various platforms including EPIC and DAC
  • Opening and tracking tickets for meta data updates
  • Audit of HWS to ensure updates have been published successfully

Reporting

  • Provide monthly automated reports to all participating hotels, ensuring data is accurate and the report is sent to the relevant persons at hotel level as per set time frame monthly.
  • Support DFM team in pulling automated reports for participating hotels and distribute to relevant team member within set time frame.
  • Liaise with the inmarket team for assets collection, edits as required
  • Processes image resizing with Digital Studio and upload into the METT tool
  • Acquire approval from ADMDL and Continent loyalty for each campaign by required deadline dates
  • Reviews offers to ensure its bookable and loaded on MBOP as required
  • Tests and feedback from DFM, loyalty and global teams; changes implementation
  • Capturing of deployments and reporting

Supporting Operations

  • Provide administrative support as required across all functions within the Center of Excellence
  • Identify training opportunities to elevate digital knowledge and participate in regular shadowing sessions with Digital Specialists
  • Support with defined projects as outlined by the manager

Additional Responsibilities

  • Attends and participates in all relevant internal and external meetings
  • Informs, updates, and provides information to managers and coworkers in a timely manner
  • Presents ideas, expectations, and information in a concise, organized manner
  • Uses problem solving methodology for decision making and follow up
  • Maintains positive working relations with internal teams and department managers
  • Manages time effectively and conducts activities in an organized manner
  • Performs other reasonable duties as assigned by the manager

-
Applied Learning
  • Seeks and makes the most of learning opportunities to improve performance of self and/or others.

-
Business Acumen
  • Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

-
Technical Acumen
  • Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach functionspecific work challenges.

-
Basic Competencies
  • Fundamental competencies required for accomplishing basic work activities.
-
Basic Computer Skills
  • Uses basic computer hardware and software (

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