Category Manager

2 weeks ago

Midrand, Gauteng, South Africa Placements 4 all Full time

Position Objectives
Ensure monthly and yearly campaigns meet Company objectives and support the Sales Strategy.

Ensure that the brands achieve their annual objectives and overall profit contribution as determined by the overall Marketing and Company strategies.


Specific Accountabilities

1.
Implement and control brand strategies in synergy with the Marketing plan:

  • Review brand strategies and provide input into formulating new & innovative strategies to capitalise on competitive environment, changing consumer needs & profile.
  • Formulate & propose brand objectives, strategies and plans for inclusion in the annual plan.
  • Identify and introduce new standard and promotion lines to ensure constant innovation, competitive edge and brand growth.
  • Plan & implement a viable and varied, innovative promotional calendar, to achieve campaign & Plan objectives, as determined by the Campaign planning process.
  • Formalise key product strategies and key promotional rationales before initiating an action for approval by the Marketing Director and/or presentation to the board.
  • Initiate Marketing Development Briefs (MDB's) for new product development and promotions and Project Manage to ensure implementation, control and execution to meet Annual Plan objectives and brand plans.
  • Initiate product rationalisation and phaseouts and assist merchandising to manage brand inventory.
  • Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a responsible custodian thereof

2.
Review the performance of all aspects of brand/product against agreed strategies:

  • Report deviations to the Marketing Director and propose & implement action plans where necessary.
  • Monitor the performance of the brands in terms of units and rand sales with meaningful comparisons and market related interpretations on a monthly basis. (Not a formalised process).
  • Review and assessment of current promotions and contingent plans and identify key learning's to enhance and develop future campaigns.
  • Biannually review price levels against that of competitors & submit to Marketing Manager with rationale for price increases to meet brand strategy and company GP objectives.
  • Review cost of goods targets & gross profits and implement remedial action where necessary in consultation with merchandising and Marketing Manager.
  • Weekly comments/assessments of campaign sales and proposal of action plans. (report back in the weekly marketing meeting from the daily sales document)
  • Continuous review of actual costs versus budget throughout the development and NPD process to meet GP objectives of product, brand and campaign is achieved and implement action where necessary.

Monitor and review all product lines:

  • Ensure that new products are launched and maintained at acceptable gross profit levels.
  • Initiate and develop valueengineered products and promotions to meet brand, campaign and company objectives.
  • Identify and analyse existing products (together with R&D and Purchasing) in search of viable value analysis programmes to enhance profit margin.
  • Check & approve Bills of Materials (BOM's) for accuracy.
  • Continuous review of actual costs versus budget throughout the development and NPD process to meet GP objectives of product, brand and campaign is achieved and implement action where necessary.

4.
Assist merchandising in maintaining acceptable stock levels on all product and promotion lines to ensure availability to the field and profitability to the Company:

  • Provide input & direction and assist merchandising to:
  • Compile the annual budget forecast by product.
  • Update/amend the monthly forecasting schedule.
  • Monitor stock levels and propose action when levels are too high or low.
  • Implement plans within 3 months of product discontinuation & overstocked std lines.
  • Clear obsolete/excess promotional items.
  • Attend monthly inventory management meeting to identify and implement plans for more efficient stock control.

Ensure effective communication, optimal service and product quality:

  • Ensure the timely distribution of MDB's as identified by the Campaign planning process. To include product positioning, claims, target costs, packaging brief, formulation direction & benchmark.
  • Project manage development team and drive calendar meetings and action plans to achieve timelines and objectives.
  • Keep partners & key stakeholders informed of major innovations/changes in brand strategies.
  • Compile product and promotion information for the monthly brochure; ensure accuracy of information, consistent image and clear communication.
  • Preparation, input and attendance to Campaign meetings as identified by the Campaign planning process.
  • Initiate and develop communications for Friday newsletter as and when required.
  • Preparation & presentation at field meetings, conferences, masterminds and launches.
  • Provide product technical and marketing i

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