Senior Google Ads Specialist

2 weeks ago


Pretoria, Gauteng, South Africa Virago Recruitment Full time
Develop and execute comprehensive Google Ads strategies to drive targeted traffic and conversions for our clients.


Manage and optimize PPC campaigns across multiple platforms, including search, display, app, and video, to meet client objectives and maximize ROI.

Conduct thorough keyword research and competitive analysis to identify new opportunities and optimize existing campaigns.

Monitor and analyze campaign performance, providing regular reports and insights to clients, highlighting areas for improvement and optimization.

Collaborate with internal teams to align advertising strategies with overall marketing goals, ensuring consistency and effectiveness.

Develop retention and acquisition strategies in collaboration with the C-suite, utilizing Google Ads and other relevant platforms.

Liaise and report directly to the C-suite, providing updates on campaign performance, strategy recommendations, and key metrics.


Manage and build relationships with clients, serving as their primary point of contact for advertising campaigns and ensuring their satisfaction.

Create new business proposals, demonstrating our capabilities and expertise in Google Ads and digital advertising to potential clients.

Effectively manage paid media budgets, allocating resources appropriately to achieve campaign objectives and deliver optimal results.


Minimum of 5-7 years of experience as a Google Ads Specialist, with a proven track record of managing successful campaigns and delivering measurable results.

Google Ads & Analytics certifications are mandatory.

Strong understanding of the quick selling restaurant industry, including its unique marketing challenges and customer behavior.

Proficient in utilizing Google Ads, Google Analytics, and Looker Studio to extract actionable insights and optimize campaigns.

Demonstrated experience in campaign strategy development, keyword research, ad copywriting, bid management, and A/B testing.

Ability to manage and build strong client relationships, providing exceptional service and acting as their trusted advisor.

Proven ability to create persuasive new business proposals, showcasing our expertise and capabilities in Google Ads and digital advertising.

Strong budget management skills, with the ability to allocate resources effectively and optimize spend to achieve desired results.

Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to clients and internal stakeholders.

Self-motivated and results-oriented, with the ability to manage multiple projects simultaneously and meet tight deadlines

Between - 7 Years

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