Revops and Marketing Specialist
2 weeks ago
You will be responsible for overall lead generation within the revenue function the company. The role will be a combined one of a RevOps execution specialist as well as marketing.
Responsibilities:
Look after and build out the automated lead generation engine for the various ideal customer profiles
- Clearly understand the ideal customer profiles and the job to be done
- Responsible for the copy for the outreach sequences
- Writing compelling and persuasive copy that speaks to emotions, pain points and challenges
- Define the target population, putting together and maintaining target lists
- Campaign execution, maintenance and reporting
- Tweak campaigns to get high value, qualified opportunities into the pipeline
- Lead generation via product led content and marketing
- This will be predominantly for socials, specifically LinkedIn (in the short term)
- Consistently creating engaging content together with the inhouse graphic designer
- Posting it to socials in line with ideal customer profiles on a weekly basis
- Building out a personal brand that can act as a network to market to
- Using mechanisms like Meet Alfred to build a network of buyers within our ideal customer profiles
- Pushing leads into the sales funnel and handing them off to the sales executives
SEO
- Lead generation via
SEO and content marketing - Take overall responsibility for
SEO and its ability to drive qualified inbound leads - Keyword research (with the wider team)
- Feeding blog with content into pillar and cluster articles
- Drive consistent backlinking to increase domain authority
- Lead generation via paid advertising
- Take overall responsibility to compile and execute ads for the ideal customer profiles
- Responsible for the copy for all ads
- The ability to effectively display all the lead generation efforts into simple performance tracking dashboards
- Showing effort and successes of all lead generation levers
- Minimum 2 years' experience within a similar role within a SAAS software company
- Experience in selling software B2B (compulsory)
- Apollo
- HubSpot
- Meet Alfred
- Databox
- Google Adwords
- Linkedin Ads
- CRM experience
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