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Senior Manager
4 months ago
The Senior Manager Brand will be accountable to achieve the following to objectives:
- Design and implement the MTN Brand architecture, brand guidelines and products and services conventions to be implemented across all OpCos in the relevant region
- Translate brand positioning into action by creating frameworks, roadmaps, execution plans, course corrections, project leadership cross functionally and work stream leadership
- Lead monitoring of adherence to brand guidelines, customer experience and brand roadmaps based on brand positioning
- Ensure alignment across the marketing value chain, including external agency touch points
- Ensure MTN's intellectual property is protected throughout the OpCos by ensuring the brand is trademarked
- Work with OpCos to deliver a consistent message to customers
- Reenergise the MTN Brand across all business units across all functions, to ensure alignment to brand guidelines and drive focus towards new digital and social channels
- Manage relationships and contracts with relevant third parties, vendors and suppliers
- Manage brand thematic communications
- Provide support to all stakeholders for global brand strategy, evaluate ROI and annual marketing plans
- Develop strategies and mindsets to aid in the increase the Net Promoter Score
- Ensure that the Playbook is updated / developed
- Manage the Opco engagement related to all marketing campaigns across multiple functions.
- Work closely with VP office as a point of escalation where OpCo response to Group marketing initiatives is poor
Job Requirements (Education, Experience and Competencies)
Education:
- Minimum of 4 year tertiary Business/Commercial/Marketing Degree
- Postgraduate degree
Experience:
years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
years of experience in a supervisory / managerial role
- Experience in leading change / transformation (marketing) at an operational level advantageous
- Experience in continuous improvement through the implementation of best practices
- Experience in master brand and sponsorships
Competencies:
- Master brand, Telecommunications industries
- Dealing with complexity, Global awareness, Negotiation, Stakeholder management
- Business Acumen, Problem Solving, Information processing, Influencing others
- Data interpretation, Judgement, Continuous improvement, Reporting
- Get it done, Communication, Innovative, Agile, Accountable
Other:
- Regional and international travel