Marketing Manager- Vitality
2 weeks ago
Business Unit:
Marketing
Function:Marketing Management
Date:8 Nov 2023- Discovery - Marketing
Marketing Manager - Vitality (Fitness Portfolio)
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About Discovery
- Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Purpose - The marketing manager for the fitness portfolio is responsible all elements that fall under fitness for Vitality. This includes the Vitality Active, Fitness Device, Gym and Padel benefits and all collaboration with fitness facility and fitness partners. The fitness marketing manager combines strategic thinking with leadership, organisational and problemsolving abilities to meet the fitness objectives of the business. This marketing manager oversees the daytoday marketing and management of all fitness elements, playing a key role in coordinating, planning and collaborating with various internal, external, marketing, business and project teams to deliver highquality on all objectives set out by marketing and the business at large.
Areas of responsibility may include but not limited to - Understanding the impact of the overriding strategy across business
- The ability to convert that into a marketing strategy
- The ability to unpack complex business needs and provide creative solutions considering all stakeholders
- Driving and defining the implementation of brand and communication strategy and solutions.
- Interfacing with senior business people to define and coordinate brand or communication strategy.
- The ability to build excellent relationships with key fitness partners
- The ability to project manage complex projects
- Develop people through coaching
Competencies
- Ability to develop content strategies, plans and campaigns targeted at various audiences
- Ability to lead effectively
- Ability to work well in a team
- Ability to work under pressure and meet deadlines
- Excellent organizational skills, with experience in fast turnaround times on an ongoing basis
- Ability to engage with senior management within the organisation
- Ability to translate complex concepts into engaging and simple concepts
- High attention to detail
- Excellent interpersonal skills
Education and Experience
- Minimum 3 year undergraduate
- Post graduate qualification in marketing is preferable
- Relevant industry qualification
- Minimum of 3 years' experience in Marketing or Communications
- 1 years' related management or leadership experience
- Relevant industry experience, experience in Corporate Wellness, Employer or Business to Business healthcare marketing is preferable
- EMPLOYMENT EQUITY
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