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Senior Marketing Specialist/manager
2 weeks ago
CONDUCT A MARKET AUDIT OF THE TOWELING INDUSTRY WHICH INCLUDES ANALYSIS OF:
The macro environment - PRODUCT ANALYSES
3.1. GROWTH LEVERS
- Influences on price across regions and market dynamics, and current trends in price dynamics and main drivers.
- Comparative analyses of industry pricing strategies.
- Product segmentation in relation to weight, size and price for the consumer
- Review of Product Ranges (SKU's)
- An analysis of Margins by Product & Customer
- An analysis of Rate of Sale of SKU's.
- Product & Product Range Rationalization
3.2. RISK AND MITIGANTS
- Identify any potential risk the role of house brands/dealer own brands
- Proposed mitigants to address the above risks.
- Price elasticity is high, when are consumers willing to switch to cheaper brands/products?
3.3. OUTCOMES
- Product and range rationalisation
- Clearly defined Pricing strategy
INNOVATIONS
3.4.
CREATIVE DEVELOPMENT:
- Brand creative ideas for brands
- Brand Positioning, Architecture, Campaign, and Creative Strategy
- Activation and Experiential marketing
- Digital Strategy
- Search Engine Optimisation
- Communication Strategy
- Customer sales trade toolkit
3.5. NEW PRODUCT DEVELOPMENT
- Launch new ranges to drive excitement
- Point of Sale material development
3.6. CAMPAIGN DEVELOPMENT
- Abovetheline Customer and shopper campaigns
- Below the line Customer and shopper campaigns
- Social media engagement, content planning, community management and reporting
3.7. COMMUNICATION STRATEGY
- Social media engagement, content planning, community management and reporting
- Clearly defined Communication Strategy to be developed
3.8. EXECUTION STRATEGY - MIX
The final step in the Marketing Exercise involves the development of a data driven informed implementation strategy
This will comprise:
- A clear definition of Sales Team duties and responsibilities, i.e., the establishment of specific sales portfolios.
- Identifying key target customers aligned with the brand positioning.
- Identifying sales channels that will realise the goals of diversifying and delivering growth opportunities.
Qualifications.
Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
Proven experience in marketing management, with a minimum of 6 years in a similar role.
Strong understanding of marketing principles and best practices, with hands-on experience in developing and implementing successful marketing strategies.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Experience with marketing automation tools and CRM systems.
Creative thinker with strong problem-solving skills and the ability to think outside the box.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong leadership skills, with the ability to inspire and motivate a team to achieve results.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
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