Senior Marketing Specialist/manager

2 weeks ago


Durban, KwaZulu-Natal, South Africa Letsema Consulting Full time

CONDUCT A MARKET AUDIT OF THE TOWELING INDUSTRY WHICH INCLUDES ANALYSIS OF:

The macro environment - PRODUCT ANALYSES

3.1. GROWTH LEVERS

  • Influences on price across regions and market dynamics, and current trends in price dynamics and main drivers.
  • Comparative analyses of industry pricing strategies.
  • Product segmentation in relation to weight, size and price for the consumer
  • Review of Product Ranges (SKU's)
  • An analysis of Margins by Product & Customer
  • An analysis of Rate of Sale of SKU's.
  • Product & Product Range Rationalization

3.2. RISK AND MITIGANTS

  • Identify any potential risk the role of house brands/dealer own brands
  • Proposed mitigants to address the above risks.
  • Price elasticity is high, when are consumers willing to switch to cheaper brands/products?

3.3. OUTCOMES

  • Product and range rationalisation
  • Clearly defined Pricing strategy

INNOVATIONS

3.4.

CREATIVE DEVELOPMENT:


  • Brand creative ideas for brands
  • Brand Positioning, Architecture, Campaign, and Creative Strategy
  • Activation and Experiential marketing
  • Digital Strategy
  • Search Engine Optimisation
  • Communication Strategy
  • Customer sales trade toolkit

3.5. NEW PRODUCT DEVELOPMENT

  • Launch new ranges to drive excitement
  • Point of Sale material development

3.6. CAMPAIGN DEVELOPMENT

  • Abovetheline Customer and shopper campaigns
  • Below the line Customer and shopper campaigns
  • Social media engagement, content planning, community management and reporting

3.7. COMMUNICATION STRATEGY

  • Social media engagement, content planning, community management and reporting
  • Clearly defined Communication Strategy to be developed

3.8. EXECUTION STRATEGY - MIX
The final step in the Marketing Exercise involves the development of a data driven informed implementation strategy

This will comprise:

  • A clear definition of Sales Team duties and responsibilities, i.e., the establishment of specific sales portfolios.
  • Identifying key target customers aligned with the brand positioning.
  • Identifying sales channels that will realise the goals of diversifying and delivering growth opportunities.

Qualifications.
Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Proven experience in marketing management, with a minimum of 6 years in a similar role.

Strong understanding of marketing principles and best practices, with hands-on experience in developing and implementing successful marketing strategies.

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

Experience with marketing automation tools and CRM systems.

Creative thinker with strong problem-solving skills and the ability to think outside the box.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Strong leadership skills, with the ability to inspire and motivate a team to achieve results.

Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
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